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I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. It’s not the largest … but it’s the best.
We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. A space to watch, for sure.
This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Securing Interviews To Establish Credibility. Securing interviews for your client’s thought leader opens the door for invaluable exposure opportunities and meaningful relationships with the media.
For example, you might want to announce an upcoming tradeshow or conference. Consider: Newspapers. Radio shows. For example, you might want to interview a CEO, stakeholder, or project leader. Start by creating a list of events and accomplishments that have occurred in the past six months. Social media influencers.
Your new content offer can be a good reason for you to "check in" with key business or trade media, showing what your company has been up to—with an offer to interview the executive responsible for your content insights. Don't overlook the potential of strategic media relations/publicity outreach. October 19, 2016.
This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. When he worked a tradeshow and glad-handed customers and salespeople, he was superb. But there are some fresh approaches to working with spokespeople.
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