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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90
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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really! Every day is different and exciting.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150
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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. My hobbies outside of work include…being a traveler. How did you get your start in PR?

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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling.

Print 78
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Behind the Headlines With Beth Kurth

Cision

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. Good travels to all who are starting the journey. Rapid Fire Round. My second pet peeve is that I fall for them. .

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. That works both ways.