Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Bianchi Biz Blog

JULY 22, 2024

Embrace Digital and Social Media : Malaysians are highly connected on digital and social media , with 44.5% of Malaysians using social media to consume news content while 30% follow influencers. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This really highlights that when social media is used for good, it can be so powerful! In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat.

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Pharmaceuticals Retail B2C Social Media 62

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. 31: Nicole Wojno of UserIQ.

Media Relations 75

Media Relations Media Insurance Insurance 75

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content and media strategy has paid off in spades for Mayo. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Develop an ongoing social media program that points to key stories throughout your report, leveraging the multi-media and/or infographic elements.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media International Internal 52

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.

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Ethics Marketing Pharmaceuticals Conference 115

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. It’s a pity. Too bad for many other people. Why did this happen?

Government 52

Government Measurement Crisis Radio 52