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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Remember that all of this content can be tweaked to create media pitches as well. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Bad credit? Are they downsizing?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. You get the best of both worlds.

Pitching 168
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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage?

Pitching 130
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Using Social Media to Get PR

PR for Anyone

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Media outlet that was pitched: NBC4 , Washington D.C. It was a win-win situation.

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What to Pitch the Media in Spring

PR for Anyone

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

Pitching 130
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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.