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Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. This can also be adapted to with Skypeinterviews. In fact, I just pitched a Skypeinterview for a station that I heard was no longer having guests in-studio.
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.
Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs. Nimble coverage is crucial.
” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Lack of preparation for a media interview. Effective communications needs a mix of “rich” and “lean.”
Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”.
If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Q: How much prep/research time do you spend for each interview? Q: What is the best site for podcasting using a desktop?
How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.
Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Recording podcasts is a lot simpler than it seems, especially when you have the right tools.
Conducting deep dive interviews. What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Featuring them in an expert roundup.
Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. “Physical Distancing” is what we have to do, not social distance. In fact, social distancing can be detrimental to the mental wellbeing of someone who is older.
Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. That accident was crazy! Thanks so much for your consideration.
You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Suggest a Skype here and there. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.
If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.
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