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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. We focus on working with non-profits, small businesses, women CEOs and business owners. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. TMI does PR.

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Pitch the Media

PR for Anyone

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

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Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. really shocking.

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What to Pitch in October

PR for Anyone

What are you going to pitch the media in October? National Women’s Small Business Month. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. It’s almost October. National Stamp Collecting Month.

Pitching 130
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Pitching Multiple Media Outlets

PR for Anyone

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130
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How to Give a Great Media Interview

PR for Anyone

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV.

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What Can You Do to Land a TV Pitch?

PR for Anyone

A question I get asked all the time is “What can I do to land a TV pitch?” Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic.

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