Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. We’re hosting webinars, courses, summits, and conferences.

Interviews 123

Interviews Facebook Software Social Media 123

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. Challenges Will AI take your job away? Where are we going with AI in PR?

Publicity 196

Publicity Software Fashion YouTube 196

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. However, Cision and media softwares should not be the first step in building a media list. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 112

Blogging Software B2B Survey 112

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Cision

AUGUST 15, 2015

Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Another great free audio software option is Audacity. What will a mixer do for your podcast?

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Not all media placements come from the “pitch, follow-up, interview” formula.

Consumer 120

Consumer Strategy Print Pitching 120

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 99

Creativity B2B Examples Marketing 99

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. Vetted” is like HARO or ProfNet with no pitching.

Pitching 148

Pitching YouTube Community Company 148

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Use new tools.

Television 120

Television Interviews Engineering Tools 120

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Cision

AUGUST 20, 2015

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. ” Q: What kind of software do you need to make a podcast?

Skype 120

Skype Software Analytics Interviews 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Style guide and pitch guide. Set rules for communication.

Company 111

Company Pitching System Interviews 111

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Build and leverage your network. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. These are all routine activities a marketing team might need.

B2B 111

B2B Case Study Study Conference 111

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.

Technology 121

Technology Publicity Software Print 121

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. Some are experts on banner topics like electrification, software-defined cars, or ADAS. Can you tell us a little about your podcast?

Radio 95

Radio Automotive Meeting Interviews 95

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. If a candidate has made it past the introductory round, it’s not unusual for me to drop on F-bomb or two somewhere in the interview process.

Agency 146

Agency Pitching Training Meeting 146

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. The answer to that question is that Kiip’s software development kit (SDK) simply works and produces the results brands and developers want to see.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Then there’s Lynda.com f rom the creators of LinkedIn, an online library of video courses offering tutorials on everything from software development to Adobe Suite to mobile marketing.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Pitch your content to industry publications to ensure the right people see your message. Online publications. Nurture your growing audience.

B2B 171

B2B Company Marketing SEO 171

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. Interviews. What if someone who works for a competitor wants to contribute?

How To 177

How To Guidelines Content Marketing Video 177

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Use Voice Recognition Software. Voice recognition software has come a long way recently with the integration of “Siri” into Apple products, Google’s “Google Now,” Microsoft’s “Cortana,” and Amazon’s “Alexa.” Use Note Taking Software. Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 135

Instagram Technology Resources Employee 135

Sword and the Script

JUNE 18, 2024

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. At the time, deals across the sector had dried up.

B2B 130

B2B Government SMB Real Estate 130