ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. However, Cision and media softwares should not be the first step in building a media list. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 112

Blogging Software B2B Survey 112

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. Some are experts on banner topics like electrification, software-defined cars, or ADAS. Can you tell us a little about your podcast?

Radio 94

Radio Automotive Meeting Interviews 94

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. These are all routine activities a marketing team might need.

B2B 112

B2B Case Study Study Conference 112

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 98

Creativity B2B Examples Marketing 98

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

AUGUST 6, 2024

I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. Stagwell is also the parent company of the PR software startup Propel ( see overview ). How to pitch LinkedIn News. Chowing down.

Privacy 88

Privacy B2B Pitching Analysis 88

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. Vetted” is like HARO or ProfNet with no pitching.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

JUNE 18, 2024

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. At the time, deals across the sector had dried up.

B2B 130

B2B Government SMB Real Estate 130

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 189

Writing Communications Marketing B2B 189

Cision

AUGUST 15, 2015

Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Another great free audio software option is Audacity. What will a mixer do for your podcast?

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Not all media placements come from the “pitch, follow-up, interview” formula.

Consumer 120

Consumer Strategy Print Pitching 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Style guide and pitch guide. Set rules for communication.

Company 111

Company Pitching System Interviews 111

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

FEBRUARY 20, 2023

Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure. What advice do you have for PR people that want to pitch you? I also review new vehicles.

Automotive 84

Automotive Meeting Media Mobile 84

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.

Technology 120

Technology Publicity Software Print 120

Landis PR

MAY 31, 2022

For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. You never know.

Communications 52

Communications Software Interviews Journalism 52

Buzzstream

AUGUST 28, 2024

Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8).

Meeting 74

Meeting Automotive Media Transportation 74

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Cision

AUGUST 20, 2015

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. ” Q: What kind of software do you need to make a podcast?

Skype 120

Skype Software Analytics Interviews 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

Advertising 147

Advertising Advertising Pitching B2B 147