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PR Playbook: How to Personalize Emails Successfully at 2x Speed

Prowly

There’s no room for weak pitches. Since she works with musicians, her tagging system is based on musical genres. PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. What can catch a journalist’s eye?

How To 211
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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

Pitching to trade media requires surgical precision. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media.

Pitching 104
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Pitch the Media

PR for Anyone

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. The system works!

Pitching 223
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Build marketing and PR programs rather than executing campaigns

Sword and the Script

We put a similar program in place for contributed articles, pitches and press releases too. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them. We also did external comms (PR), internal comms, social media and analyst relations.

Marketing 216
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TikTok Trends

PR for Anyone

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” See what’s trending and pitch your expertise around that. The system works! PR FOR ANYONE.

Trends 246
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Pitching Multiple Media Outlets

PR for Anyone

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.