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Pitch the Media

PR for Anyone

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. The system works!

Pitching 223
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Newsjacking Tragedy

Rock the Status Quo

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless.

Pitching 272
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TikTok Trends

PR for Anyone

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” See what’s trending and pitch your expertise around that. The system works! PR FOR ANYONE.

Trends 246
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Pitching Multiple Media Outlets

PR for Anyone

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

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How to Give a Great Media Interview

PR for Anyone

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV.

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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. I created a system I call the Get PR Famous Formula that is a proven to work. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

Publicity 331