Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 100

Transportation Meeting Newspapers Media 100

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bad Pitch Blog

APRIL 4, 2006

We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. I KNOW there are trade show veterans out there.

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. Last week I got a list of media registered to attend a popular trade show. Talk to Us !

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility.

Media 121

Media B2B Groups Conference 121

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date.

Transportation 93

Transportation Meeting Media Newspapers 93

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.

Writing 96

Writing How To Media Guidelines 96

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows?

Media Relations 40

Media Relations Trade Shows Media Sports 40

Bianchi Biz Blog

JUNE 30, 2022

Sometimes companies get their executives and subject matter experts there on the ground (which can be a task itself), but they don’t consider how many other obligations – such as customer and prosects meetings – they have which can severely limit their availability for media interviews. Skimping on Media Prep.

Automotive 74

Automotive Mobile Technology Resources 74

Konnect Agency

AUGUST 2, 2022

This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Securing Interviews To Establish Credibility. Securing interviews for your client’s thought leader opens the door for invaluable exposure opportunities and meaningful relationships with the media.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Roles and responsibilities.

How To 49

How To Trade Shows Meeting Product Launch 49

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Information you can use to your advantage to help you craft that perfect pitch. LinkedIn, for example. And, the tool fits right into people’s LI profiles. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. We are always looking for good people to interview about.

Marketing 67

Marketing B2B Print Technology 67

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Use a link as validation in future PR pitches. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 67

B2B Report Marketing Survey 67