Interviews Pitching Training 
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2019
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Details like that make a byline more than just another pitch. Check relevant trade publications.
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PR for Anyone
AUGUST 11, 2021
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.
Deirdre Breakenridge
SEPTEMBER 26, 2014
What is the one thing that really gets your attention when a young professional meets with you or interviews with you? You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. That’s part of the equation, but not the first thing that stands out.
Rock the Status Quo
DECEMBER 11, 2014
Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”
ImPRessions - Crenshaw Communications
MARCH 8, 2016
Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.
Deirdre Breakenridge
AUGUST 12, 2019
I’ve been media training executives for about 15 years. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. If you are an expert, does your interviewer have the same level of knowledge and what about their audience. The media has an agenda.
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