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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.
Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. you will obviously need to arrange transportation. Plan Well and Double-Confirm.
John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. I’m Alexa St.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips on how to pitch TechCrunch?
I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. What advice do you have for PR people who want to pitch you?
Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?
In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.
I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges. Timing is always important.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper.
And many of these reporters have shared insights and tips for more productive relationships and story pitches. John, Transportation Reporter at Business Insider. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter. Meet the Media: Alexa St.
Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. However, its potential is often clouded by uncertainty and doubt.
I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.
In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. While buried in CES pitches, a journalist’s response to you might not be immediate. Cutting Corners with Media Relations Groundwork.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”
EV Pulse is our flagship property covering the entire gamut of electrification in transportation. What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people. I get a lot of “Write about this startup!” Any pet peeves with PR people?
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers.
What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.
I also write about mobility and transportation topics, including pedestrian safety. I’m watching the ongoing impact of the pandemic on the auto industry and other types of transportation. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?
During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. So what is important to you and a pitch that has data or likes to say it has data, which –. [00:07:35] ZW: Phone.
Personally, I am most proud of our Women in Transportation series at FleetOwner. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. What story or stories are you most proud of?
The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable. What advice do you have for PR people that want to pitch you?
Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that.
A media tour enables your spokesperson or expert to sit in a fixed spot, either in a studio or at a remote location, while being interviewed by network and local news anchors, radio personalities and bloggers via satellite from around the country.”. Plus, travel and transportation can be expensive. “
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S. counterparts.
He had recently taped an interview with “60 Minutes,” on a different subject — the program he founded for aspiring inventors. Now that “Ginger” had gone mainstream, should he acquiesce to CBS’s request for a follow-up interview? He chose to do the interview anyway.
There are also asset-less digital PR strategies that include pitching quotes to journalists. To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If it’s interesting, you can pitch it for coverage.
What advice do you have for PR people that want to pitch you? Transportation Department sets national strategy for safer roads, cars. Running, going to yoga, finishing Haruki Murakami’s “The Wind-Up Bird Chronicle” and exploring my new home here in the nation’s capital. A turning point in the transition to EVs? Automotive_News.
In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach And I feel that, I see that coming off this interview, which I’m really enjoying.
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