PR for Anyone

JULY 27, 2024

Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.

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Media Pitching Local Training 130

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

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Pitching Print Survey Local 136

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Pitching Journalism Writing Print 0

PR for Anyone

MARCH 21, 2020

From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. This can also be adapted to with Skype interviews.

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Real Estate Skype Radio Pitching 290

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? I also enjoy travel writing. Talk about a dream job! Words are my life.

Journalism 114

Journalism Automotive Interviews Writing 114

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Maybe prices are going down on election day?

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Digital PR Pitching Radio Google 118

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 63

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Make it snappy.

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Pitching Report Insurance Insurance 120

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs. Nimble coverage is crucial.

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Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. PR pros know that staying on message is fundamental to rocking a great media interview. Pitch your story to grandpa. Pitch an exclusive to your aunt. Stay on message.

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Pitching Travel Engineering Examples 199

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. Elevator Pitch or Twitter Pitch?

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Pitching Twitter Social Media Agency 96

Buzzstream

OCTOBER 10, 2024

I’ve combined my experience at an agency, analyzed link vendor databases, and interviewed agency leaders to get you link building pricing in 2024 and beyond. For example, below is a site called Don’t Cramp My Style that talks mainly about “interiors, rented spaces but also a bit of Fashion, Lifestyle, bits of Beauty, and My Travels.”

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Analysis Digital PR SEO Agency 126

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels. Incorporate A Hook.

Media 68

Media Radio Travel Interviews 68

OnePitch

JANUARY 3, 2023

As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

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Transportation Travel Pitching Data 52

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Insurance 77

Bianchi Biz Blog

SEPTEMBER 11, 2023

Finish this sentence: If I am not reporting, I am … Hosting a themed party (the Kentucky-Derby-Murder-Mystery-Garden Party was a hit), traveling absolutely any place I haven’t yet been, or sittin’ around chattin’ with friends and family over a glass of iced tea, chai, or coffee. What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Journalism 104

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

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Pitching Privacy Resources Travel 159

PR in High Definition

APRIL 30, 2024

On the pitch then, there is no denying their success. The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch.

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Storytelling Sports Travel Pitching 62

The Hoyt Organization

JULY 15, 2024

We understand the unique challenges faced by major real estate developers, architecture and design firms, higher education institutions, hospitality, travel, consumer lifestyle organizations and more. Pitch to Journalists Rather than Publications Imagine your company is launching a new eco-friendly product to reduce household plastic waste.

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Media Relations Media Real Estate Pitching 52

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

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Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Another client narrowly survived a terrorist bombing while traveling for vacation. Have an engaging pitch. It’s not always easy.

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Pitching Infographics B2B Study 140

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

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Analytics Pitching Internal International 130

Buzzstream

SEPTEMBER 23, 2024

You can do digital PR without content, like pitching expert commentary to a journalist. But mostly, it is done by creating content and pitching it to journalists, like creating data-driven city studies. I don’t need someone to pitch me their link to replace a broken one. We’ll get into that next.

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Digital PR Google SEO Pitching 62

OnePitch

NOVEMBER 29, 2022

She covers stories about travel, tech, and money specifically for consumers. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37]

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Pitching Travel Writing Report 76

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. I love to do puzzles, especially word-based ones, read/watch mysteries, and take walks.

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Meeting Energy Local Media 97

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

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Television Travel Tourism Pitching 120

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

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Digital PR SEO Pitching Strategy 62

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit?

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Storytelling Tourism Travel Local 60

Bianchi Biz Blog

NOVEMBER 18, 2020

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. In addition, for 24 consecutive years we have traveled to Traverse City, Mich. Efforts have ranged from supporting speakers to coordinating ride and drives to pitching and overseeing interviews.

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Automotive Conference Interviews Travel 52

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. What advice would you offer?

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Pitching Survey Report Interviews 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Showing beats telling, but it takes more work.

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Creativity Small Business Storytelling Travel 174

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

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Tourism Travel Conference Crisis 120

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

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Pitching Facebook Twitter Interviews 111