Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 97

Pitching Twitter Social Media Agency 97

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. We know what makes the perfect pitch. Have supporting assets .

Report 361

Report How To Pitching Banking 361

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Media moves on Twitter. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Let me know on Twitter @colleeno_pr. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. Timing is key. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. What are people talking about on Twitter? So when you do land that interview, you nail it.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.”

Trends 246

Trends Television Exercises Pitching 246

Cision

JANUARY 29, 2016

Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Twitter 238

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels? Why/ Why not?

Pitching 120

Pitching Agriculture Report Energy 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

5W PR

JANUARY 14, 2025

Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums. Analyze their recent coverage, areas of interest, and preferred interview formats. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn , Twitter and Facebook. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. My Twitter profile says I live in Northern California. In my case, you can find my coverage areas on Twitter and my website. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. You should be extremely selective and strategic with who and what you pitch.

Skype 206

Skype How To Crisis Pitching 206

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter. Pitching Via Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts.

Media 245

Media How To Report Social Media 245

5W PR

DECEMBER 5, 2024

Choose the platforms where the audience is most active, such as Twitter, Instagram, Facebook, or Discord. This could include gameplay tips, developer interviews, or in-depth analyses of game mechanics. Reach out to gaming journalists, bloggers, and influencers to pitch the game and secure interviews or reviews.

Video 78

Video Community Social Media Interviews 78

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Twitter: @karaalaimo. Author Kara Alaimo, Ph.D.

Local 216

Local Government Community Corporate 216

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Connect with Lisa on Twitter: @LisaArledge. For your PR team, this should be seen as a positive.

Skype 199

Skype Media Interviews Advertising 199

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

Pitching 159

Pitching Privacy Resources Travel 159

OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders. Here’s what Anita shared: “??TechCrunch

Pitching 98

Pitching YouTube Trends Report 98

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Follow him on Twitter @nbell94102. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible.

Media 185

Media Pitching Agency Guidelines 185