5W PR

MARCH 23, 2025

This starts with developing clear internal policies for reviewing all communications materials. Press releases, interviews, and social media posts must align with FDA guidelines. Creating Effective PR Strategies for Compliance Successful PR campaigns for dietary supplements balance promotional goals with regulatory requirements.

Publicity 78

Publicity Guidelines Education Consumer 78

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Like any other risk management tool, a whistleblower policy is only as good as its practice. The same is true for a whistleblower policy.

Corporate 272

Corporate Reputation Employee Policies 272

PR for Anyone

MARCH 21, 2020

This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. It will just be less in-person events and more online ones. I’ll still do television segments (as long as the stations take outside guests).

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

MAY 13, 2021

Attend and facilitate media interviews; network with reporters and editors. Competitive compensation, a comprehensive benefits package, 401(K), and a fantastic vacation policy. Perks include: -Flexible work-from-home policy. Assist in the research, writing and development of new business proposals and presentations.

B2B 203

B2B Policies Case Study Enterprise 203

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Media Interviews 57

ImPRessions - Crenshaw Communications

JULY 3, 2018

Only half those views are from YouTube; the other nearly two million are from the earned media and interviews it has generated in the mainstream press. Hegar sued the Pentagon to change the policy, and in 2012, she won. Hegar smartly doesn’t challenge the incumbent on issues or policy beyond the combat ban.

Viral 168

Viral Policies YouTube Interviews 168

Melissa Agnes

JUNE 3, 2014

How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prowly

JANUARY 23, 2025

In just a few seconds, the PR-trained AI drafts pitches such as: Expert comment suggestion Interview opportunity Sharing survey or research results Summary of your press release A successful trade media pitch helps the journalist understand the bigger industry picture and your brands place in it. Working for green energy?

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. “Honesty is the best policy.”

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. CEO Mark Zuckerberg, Facebook.

Interviews 170

Interviews Media Training Training Video 170

Prowly

MARCH 4, 2025

"With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it.

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

NOVEMBER 9, 2019

The Conservative party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. The Conversation party edited a video interview with Shadow Brexit secretary Sir Keir Starmer on Tuesday to make it appear as if he stuttered and was unsure of Labour’s Brexit policy. Piers Morgan called it out.

Interviews 63

Interviews Policies Video Social Media 63

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study? – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Maxim Behar

JANUARY 20, 2025

Host: Will the BSP in this government be able to implement any social policy, which presumably should be a priority of any left-wing party? We can summarize social policy in one sentence: The best social policy is to give jobs and opportunities to many people to work a lot and earn, where there are opportunities to work.

Government 64

Government Communications Policies Strategy 64

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 158

Media Policies System Pitching 158

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. What was it like working at the economic think tank Milken Institute? How do you approach communication for a large enterprise company versus a small startup?

Enterprise 227

Enterprise Groups Policies Conference 227

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

FedEx is a logical company to carry the broader story in part because Smith lobbied heavily for tax reform, flogging it conversations with Treasury Secretary Steven Mnuchin, in op/eds and in media interviews as a way to stimulate capital investment by companies like his. If so, this is a golden opportunity to shine a light on future plans.

Policies 149

Policies Newspapers Corporate Examples 149

Cision

SEPTEMBER 15, 2016

In this interview, Kevin discusses his career with National Journal. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. The goal of our entire organization is to support the workflow of DC public policy professionals by making them more effective and efficient.

Journalism 0

Journalism Policies Strategy Survey 0

Melissa Agnes

APRIL 11, 2018

It’s easy to click “accept” without actually reading the lengthy privacy policies and terms of use that require our acceptance before joining these platforms, and it is even easier to not take notice of the changes made to these policies throughout the years. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Mark My Words

JUNE 15, 2018

and options for policy. Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. And the conclusion of his interview, Aldous Huxley’s interview was, all you need now is money and a candidate who can be coached to look sincere.

Policies 60

Policies Industry Newspapers Interviews 60

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Branding Brand Ethics 78

Wadds Inc.

MARCH 5, 2025

We recruited and trained three researchers to each conduct ten interviews with women who have left the industry, are considering leaving the industry or have figured out a workaround. The CIPR published the output from the project today. We called it Missing Women.

Publicity 52

Publicity Mobile Leadership Study 52

Flack's Revenge

NOVEMBER 15, 2017

The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S.

Branding 120

Branding Brand Policies Corporate 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. The second step involves recruiting.

Employee 156

Employee Community Groups Interviews 156

The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Like any other risk management tool, a whistleblower policy is only as good as its practice. The same is true for a whistleblower policy.

Corporate 156

Corporate Reputation Employee Policies 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. When hard news isn’t happening in a business, however, it helps to think outside your world. Embrace competition. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. Yet, it’s important to note that many media outlets are moving toward not including links to the company’s site as part of their editorial policy. Earned media mentions.

Measurement 182

Measurement Advertising Advertising Agency 182

Wadds Inc.

SEPTEMBER 19, 2023

It was researched and written by Emeritus Professor Dr Anne Gregory, Jean Valin and Dr Swati Virmani, based on surveys of public relations practitioners worldwide and interviews with experienced users and non-users of AI tools. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed.

Publicity 126

Publicity Ethics Government Policies 126

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. Our history is grounded in public affairs – helping to influence some of the most challenging public policy debates in the country.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

AUGUST 26, 2016

Harsch explains that his goal is to contribute to the planet’s health by improving the public’s environmental understanding, and consequently environmental policies and procedures. One hasn’t bothered to reply yet, after telling me on the phone that he would set up interviews.

Pitching 120

Pitching Agriculture Report Energy 120

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. Senate is more important: nation- if not world-shaping policies vs. recreation or entertainment. That's what my mother taught me.”

Policies 99

Policies Sports Interviews Case Study 99

Stern + Associates

APRIL 13, 2023

He also highlights related research he conducted with PwC , discusses investment opportunities, and shares insights from experts at the forefront of climate tech, many of whom he has personally interviewed. What Can I Do? Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118