Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you.

Interviews 157

Interviews Infographics Media Media Training 157

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 130

Interviews Storytelling Radio Communications 130

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . This can make things complicated, but it presents a great opportunity to diversify spokespersons and convey an organization’s collective expertise. Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. We have all been to the presentation where the speaker strides up to the front and assures the audience that they don’t need a microphone.

Engineering 383

Engineering Hotels System Television 383

Cision

JULY 15, 2015

What happens when you have to get in front of colleagues to present a project? With 75 percent of people suffering from glossophobia, the fear of public speaking, it makes sense that media interviews can be equally, if not more, nerve-wracking. Something go wrong during your interview? Make eye contact. Speak slowly.

Infographics 120

Infographics Interviews Media Viral 120

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure.

Agency 353

Agency Interviews Pitching Retail 353

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. And then there are the practical benefits; applying for a position through a mutual connection will probably be more successful than going into the application and interview process blind.

Internal 398

Internal International B2B Construction 398

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

APRIL 17, 2020

PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews. If the presenter is sharing their screen, Zoom has a feature much like a built-in whiteboard.

Meeting 308

Meeting Interviews Report Video 308

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Second, make sure to acknowledge or thank the reporter following an interview or inclusion in a piece. Finally, make sure you’re only emailing them about relevant content.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Before the producer even has to ask, you should provide information needed such as expert spokesperson bio, images, b-roll, company description or boilerplate, sample talking points and links to previous interviews the spokesperson has done so the producer can see how they appear on camera.

Local 323

Local Pitching Print Interviews 323

Onclusive

APRIL 27, 2015

When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued.

Digital PR 150

Digital PR Technology Interviews Education 150

PRSay

AUGUST 7, 2024

will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.” Understanding today’s C-suite Matt Kucharski, APR, president of Padilla in Minneapolis, will present a session called “What’s Keeping Them Awake NOW? Inside the Minds of Today’s C-suite Leaders.”

Conference 88

Conference Crisis Crisis Communications Communications 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Polaris

DECEMBER 5, 2014

Guitar Center Presents: Your Next Record with Steve Aoki. At Guitar Center with Nic Harcourt: Exclusive Interviews and Performances with Featured Artists. The popular show features interviews and performances by famous—and not-so famous—artists.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

PRSay

SEPTEMBER 4, 2020

Avoid common gaffes such as muted mics and the share-screen stumble by practicing transitions and short-cut keys before a presentation. We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Get camera-ready. Do you have a video-conference wardrobe?

Conference 197

Conference Video Software Privacy 197

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. It’s based on the premise that you can fundamentally improve interview and presentation skills. Setting (where are you in space and time)? How do you want the audience to feel? (It

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

APRIL 3, 2020

In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables. This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events.

Conference 284

Conference How To Trade Shows Leadership 284

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. Its style, tone, and length will reflect the organization’s culture, whether it’s highly detailed and jargon-y or light and breezy. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal.

Creativity 224

Creativity Agency Resources Measurement 224

Prowly

DECEMBER 10, 2024

Prowly will then present a list of options to choose from for the frequency and types of notifications you want to receive. For example, if you know you might be in hot water because one of your C-level executives said something that was misconstrued by an interviewing journalist, you can set up a New mention alert.

Twitter 104

Twitter Software Tools Social Media 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

JUNE 10, 2014

Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. In this episode, Melissa and Jim discuss the powerful advantages that mobile technology present to today’s crisis communications. Jim Spicuzza, CEO of CrisisGo?.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

MARCH 12, 2025

Structure and Format Effective case studies follow a clear structure: Challenge identification Solution implementation Results and metrics Lessons learned Client testimonials Real-World Examples Microsoft’s security case studies effectively showcase threat mitigation through: Detailed technical analysis Clear presentation of business impact Quantifiable (..)

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Any business seeking PR services for the first time should be aware of both vertical and horizontal specialist models and the ways in which they may fit their needs.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

MARCH 23, 2025

Marketing claims present particular challenges under FDA guidelines. Press releases, interviews, and social media posts must align with FDA guidelines. Companies must include a Supplement Facts panel that lists all ingredients, their amounts, and percent daily values when applicable. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

ReimaginePR

NOVEMBER 13, 2020

Or your first presentation. Or your first interview. The first time won’t be your best. Nor should it be. You will grow into your stories and find more confidence in telling them. Think back to your first speech. You know how far you’ve come. It will come.

Storytelling 296

Storytelling B2B Brand Branding 296

Medianet Australia

SEPTEMBER 6, 2023

From 8 years of living through, and reporting on Hong Kong’s pro-democracy movement, presenting and producing ABC’s AuzBiz Asia, and a 10-year stint with ABC as an Environment and Science reporter, there’s no challenge too great for Sarah.

Interviews 98

Interviews Report Media 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113