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Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Well, not literally.
But one detail that interested communicators was that it brought on PR agency Definers PublicAffairs to run political-style oppo against competitors like Google and Apple. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. It’s as simple as that.
We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.
Firms also have a whole range of specialties, from crisis communications to publicaffairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.
It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto publicaffairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls.
Former role: Vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long have you been in this job/field?
I started my career as a print journalist more than 20 years ago. I also have led the internal communications team and launched a publicaffairs newsletter and advertorial for a large hospital system in California. Ethics and earning public trust is critical for both of those industries.
An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit.
Over his 22 years as publicaffairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the publicaffairs office there are just two of us — there used to be five, and then there were four, and then three.
The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to publicaffairs, internal comms, leadership, coaching and the psychology of decision-making.
We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.
Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. I think politics and publicaffairs should be done by people who can answer any question. Get busy doing public outreach. Host: Thanks again.
And so it is with great pleasure, I bring you another edition of the Off Script interviews series. In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard PublicAffairs Office.
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