Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Public Relations Building Media Relationships Marketwired Personal Relations Pitching for Smarties Pitching Success PR'

Pitching 150

Pitching Radio Newspapers Print 150

Reputation Us

APRIL 18, 2017

Start with building a list of categories or topics you anticipate the public and/or media having interest in. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Training should be more than an email with messaging or print-out of “communication best practices.” Are they articulate?

Leadership 83

Leadership Print Training Radio 83

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Familiarize yourself with our publication and the types of stories we cover. What advice do you have for PR people that want to pitch you?

Engineering 78

Engineering Automotive Agriculture Media 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets. Be creative when live-tweeting from the event. Earned Media Estuary.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 This program does for podcasts, what native ads have done for online print. In other words, these people listen to a lot of podcasts. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Public domain or not? Matt felt that since anything we post is in the “public domain,&# it’s fair game. What we post on Facebook is not in the public domain.

Facebook 107

Facebook Privacy Twitter Social Media 107

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. I also knew that I needed to make this advice actionable as that is what many publications in the sector aim to do, so I needed to emulate this article style with my pitch. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. And I suspect you can too. These fine folk did: Jan.

Twitter 82

Twitter Conference Resources Facebook 82

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It was a good pitch. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60