ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. CX goes hard. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books.

Print 60

Print Media Travel Wireless 60

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. If you have a CEO who can slam dunk every interview, good for you. Social media and influencer relations are taking a growing share of marcom budgets. Some bloggers hold as much or more sway than a top New York Times reporter.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. They denied any safety concerns in all reactive statements and press interviews and pushed on as if it was “business as usual” – which has done them absolutely no favours whatsoever.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. Let''s all learn from print''s fall from grace. They''re asking: 1. Finally: Who will we be pitching?

Journalism 41

Journalism Real Estate Print Newspapers 41

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 141

Content Marketing Marketing Viral Study 141

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get weekly exclusives (find a celebrity, conduct the interview etc.). Pitches can make or break a PR campaign. It’s as simple as that. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

NOVEMBER 13, 2024

And I entered digital PR a bit by mistake, if I’m being completely honest, like during the interview, I was asked if I thought I could get links on news publications and having been news desk side and I’ve actually added links into stories myself. Every campaign goes viral and it’s coverage from everybody, but.

Digital PR 62

Digital PR SEO Pitching Strategy 62