ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Video Interviews 117

NewsWhip

AUGUST 22, 2024

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. This could be due to a known event such as a product launch, a public-facing event, or financial results, in which case it can be reported on and measured as part of KPIs. You may (or may not!)

Measurement 78

Measurement Data Privacy Product Launch 78

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. For family, the feelings of shock and horror might never go away. It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s not. What is your take on the Edelman post or this pitch?

Pitching 272

Pitching Viral Interviews Education 272