Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. These stats highlight just how key video content is for social media campaigns. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

Deirdre Breakenridge

MAY 23, 2017

And I do very little video on my blogs and social media channels because I am not convinced that people want to see my face that much. I’ve “covered” book releases, product launches, and restaurant openings. Interview each other or trade posts. I’m stubbornly protesting Snapchat (I only post snaps of my dog).

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

APRIL 15, 2015

If you’ve got a relevant video, it can make a fantastic addition to your press release. Having any kind of visual can increase your reads by 77 percent , and videos are even more appealing because they’re relatively rare in press releases. Here are some ideas: For product launch announcement, create product demo video.

Infographics 120

Infographics Product Launch Content Marketing Video 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. A LOT of community engagement. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. TV reporters now must handle social media, and newspaper reporters have to shoot video. Either way, the two top newsrooms from widely divergent organizations offer lessons that every communicator should consider.

Automotive 117

Automotive Mobile Video Interviews 117

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 105

Marketing Video Product Launch YouTube 105

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Use interactive content such as polls, Q&A sessions, live videos, and similar content to actively engage with your target audience instead of just blasting messages at them.

Brand 104

Brand Branding How To Measurement 104

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Plan, practice and prepare. Make your presentation as compelling as possible.

B2B 120

B2B Trends Product Launch Report 120

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We continue to get calls today for interviews based on that one release. A great example was a connected worker release we did several years ago.

Communications 83

Communications Public Affairs B2C B2B 83

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Sure, Periscope is just a few weeks old, but that didn’t stop Target from using it as a live interviewing tool at its launch party.

Social Media 60

Social Media Product Launch Instagram Media 60

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! Your kit should include: A high-quality video. High-resolution pictures of your products and key people. Interviews. Stop wasting your time with press releases and start crafting a story from the heart. Media Kits Are a Must-have.

Reputation 120

Reputation Product Launch Brand Branding 120

OnePitch

JANUARY 10, 2023

BB: Video or phone interview? ES: I’d rather do video if possible. But I guess if you have like a complicated set of product launches, maybe want to have some – send me to a virtual press kit or something like that. My reaction to that is always good for you. Rapid Fire Questions. BB: Short or long pitches?

Pitching 98

Pitching Financial Video Product Launch 98

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Include high-quality images and video. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

OnePitch

MAY 3, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny. This is good.

Banking 52

Banking Product Launch Pitching Interviews 52

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Brand Branding Product Launch 52

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Here are a few examples of company news announcements from various newswires: Orthofix Names Massimo Calafiore as President and Chief Executive Officer | Business Wire Travis Barker Launches Barker Canna Co.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

OnePitch

JULY 12, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I also love embargoes and exclusives for new product launches, especially if they’re brands that I’ve covered before or product types that I’ve covered before. 00:14:47] BB: No, of course.

Pitching 52

Pitching Product Launch Writing Course 52

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. You’ll want to highlight your product’s key features and benefits in a creative and attention-grabbing way.

Agency 52

Agency Marketing Creativity Consumer 52

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Anchor your event message with visuals. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. Unlike in the U.S. What a day!

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Will you send out written statements or release video footage? There are people who are already familiar with your brand or product and have a large following of their own. You can leverage these guys not only for marketing campaigns and product launches, but also to help sway opinions during PR crises.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. Production Schedule. This is a guest post from Solo PR PRO Premium member, Daria Steigman.

Product Launch 40

Product Launch Interviews Print Writing 40