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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Thomson is one of the UKs foremost public affairs leaders. His back catalogue includes several books on public affairs and reputation management. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics.

Company 93
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Ethics & doing the right thing in PR

The Resolution Blog

In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.

Ethics 156
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Behind the Headlines With Connie Partoyan

Cision

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller.

Facebook 224
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. Darika: Definitely. Darika: Definitely.

Data 176
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 146
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6 Simple Rules for Email Pitches

Cision

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. Demonstrate Research.

Pitching 275