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Behind the Headlines With Connie Partoyan

Cision

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. Reputation management Let's say a CEO of your company gives a controversial interview. The press is all over him; even trade publications cover his comments, and it's not good publicity.

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Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews. Plus, communications technology plays a crucial role in the plot. Crimson Tide (1995) — Crisis Planning.

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