Remove Interviews Remove Public Affairs Remove Writing
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Behind the Headlines With Connie Partoyan

Cision

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

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6 Simple Rules for Email Pitches

Cision

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research.

Pitching 275
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W. In support of this view, Meng et al. Pursue the APR.

Ethics 146
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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. Be eager, humble, hardworking and accepting of constructive criticism.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. But just 2% said “always.”.