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In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach publicaffairs and government affairs.
In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research.
While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W. In support of this view, Meng et al. Pursue the APR.
Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”
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We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. But just 2% said “always.”.
In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. If I won the lottery, I’d…be writing this from my own Caribbean island.
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In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Is your brand communication sparking conversations…or falling on deaf ears? What do you hope to accomplish in your new role as partner at Brunswick Group?
As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. I used the G.I.
Firms also have a whole range of specialties, from crisis communications to publicaffairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. Make sure you understand the fee structure.
Former role: Vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and publicaffairs with Berkshire Hathaway Energy (BHE). What was your last PR job?
I also have led the internal communications team and launched a publicaffairs newsletter and advertorial for a large hospital system in California. Ethics and earning public trust is critical for both of those industries. And let me write something, a placeholder in the meantime, and get that to you.”
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They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? When CEO isn’t available for an interview, or simply doesn’t want to speak with media, communicators step up and offer themselves as experts.
Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.
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Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I started in Washington DC in PublicAffairs and Crisis Management. Listen to the full interview, with bonus content, here : . I’m not a developer.
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The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad.
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Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to publicaffairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.
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There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.
There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.
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There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. I started actually as a Navy officer, turned Navy publicaffairs officer. Dave Oates: Sure. I’ve been in the PR business for about 25 years. I recommend this.
And so those three groups work along with a number of external functions within McDonald’s, such as publicaffairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.
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