PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So when you do land that interview, you nail it. PR FOR ANYONE. It really is PR for ANYONE.

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Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

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Skype Interviews Viral B2B 149

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We film an interview with you. Search hashtags related to your industry and see what topics are people are talking about. PR FOR ANYONE.

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How To Pitching Film Video 130

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. And then what? Scaling Your B2B.

B2B 120

B2B Strategy Case Study Interviews 120

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Make sure you record the interview (let the source know you’re doing this first). Sites like Otter.AI

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Content Marketing Marketing Viral Study 144

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it?

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Tools Publicity Measurement SEO 137

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

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Film Marketing Sports Hotels 128

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

The Hoyt Organization

JULY 15, 2024

Our expertise in public relations ensures that your brand not only garners the attention it deserves but also maintains a strong, credible presence in the industry. Also, the viral potential of a well-crafted press release or media statement on social media is quite high, which, again, increases the chances of coverage by the media.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. It’s a one-way ticket to social media #virality.”

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Pitching Viral Interviews Education 272

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It went viral because it looked like big worms. Anyone can get publicity!

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Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative PR helps B2B brands be accessible.

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Creativity Small Business Storytelling Travel 174

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. No one cared.

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Crisis Viral Government Crisis Communications 62

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. The Truth” is the New Misinformation. Wake up America!

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Reputation Government Film Viral 78

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . How do you envision the future of PR? Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Crisis Reputation 159

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. If you do this, you just might get a phone call that requests an interview. The trick is to submit them to the right places. No Sales Pitch.

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Engineering Writing Social Media Report 128

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Thanks to Hillan for taking the time to take part in this interview.

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. Given its size and resources, Target’s insensitivity to its new store’s community is surprising, and its public response was tepid. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. How did you get your start in PR?

Policies 120

Policies International Internal Public Affairs 120

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time.

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Publicity Advertising Advertising Leadership 334

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. If you have a CEO who can slam dunk every interview, good for you. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

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B2B Customer Service Software Technology 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Kiki uploads the final video to YouTube and schedules it for publication. Kiki sends this to a transcription service.

Video 153

Video B2B Film Marketing 153

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. When a problem becomes public, it can quickly deteriorate, especially in today’s online age.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.

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Marketing Pharmaceuticals System Policies 74

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Branding 78

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities. Dean Essner is the editorial assistant for PRSA’s publications. I think the earned media winner, however. is the Winnie the Pooh franchise.

Sports 82

Sports Communications Viral Fashion 82

PRSay

FEBRUARY 27, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities. Dean Essner is the editorial assistant for PRSA’s publications. I think the earned media winner, however. is the Winnie the Pooh franchise.

Sports 74

Sports Communications Viral Fashion 74