ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. The most popular alternative to the “traditional” media placement is unquestionably the podcast.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What is your organization doing to focus on measuring impact on business outcomes?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Onclusive

APRIL 12, 2018

Kathy sits on the Executive team at UL and reports to the President and CEO. The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. None of these were central to marketing when I was working at Navistar or BP.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

Here are a few recent examples of “reporters gone rogue” and how we turned the potential lemons into lemonade. When a reporter does an interview, then vanishes. We recently experienced this “media ghosting” with a major story for a technology client. When a media contact bypasses the agency.

Report 120

Report Publicity Interviews Agency 120

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

B2B 193

B2B Pitching Technology Report 193

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words. How has PR Changed?

Publicity 214

Publicity Software Fashion YouTube 214

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Before the producer even has to ask, you should provide information needed such as expert spokesperson bio, images, b-roll, company description or boilerplate, sample talking points and links to previous interviews the spokesperson has done so the producer can see how they appear on camera.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Include a link where followers can download the full reports that will hopefully generate more biz leads! . Showcase your product with visuals . Tell customer stories. Like other platforms, Instagram uses hashtags very successfully.

Instagram 333

Instagram B2B B2C Case Study 333

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Transportation 98

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. Insufficient interview prep. Just because a reporter or content editor has been sold on spending 20 minutes with a client as an expert resource, it doesn’t mean the story is in the bag. It pays to treat each and every interview (and pre-interview) opportunity as an audition.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. 3,273 exhibitors in 2023, including 1,051 start-ups, attracted reporters from all over the world.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be declarative.

Media 168

Media Interviews Report Leadership 168

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

MAY 18, 2021

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:03:23-0#.

Measurement 109

Measurement Video Technology Enterprise 109

ImPRessions - Crenshaw Communications

MARCH 6, 2018

The word is a little misleading, because it sounds like you’re giving the story to only one reporter. But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Overuse it, and he risks getting a bad rep with journalists.

Pitching 189

Pitching How To Media Interviews 189

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111

Prowly

JANUARY 23, 2025

PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. These reporters appreciate comments from established experts and data from unbiased studies. Trade reporters might be fact-oriented, but theyre still human. Data-based PR is the new reality.

Pitching 104

Pitching How To Media B2B 104

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 181

B2B Study Marketing Education 181

ImPRessions - Crenshaw Communications

JULY 30, 2020

You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . It’s not uncommon to be in a texting relationship with all your clients. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. The full report is an interesting read that covers a lot more.

B2B 191

B2B Leadership Marketing Software 191

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space.

Transportation 95

Transportation Meeting Report Automotive 95

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Maja has spent two decades working in and reporting on the industry. UK PR firms reporting in sterling declined by 0.8%

Interviews 115

Interviews Agency Industry Measurement 115

Contently - Strategy

AUGUST 16, 2024

These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. As shown above, Goldman Sachs regularly shares data-driven reports and analyses on financial markets, mergers and acquisitions, and economic trends. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 98

LinkedIn Examples Branding Brand 98

ImPRessions - Crenshaw Communications

MAY 18, 2017

He said to “read stuff, then take it to reporters who like that stuff.” And in reporters respecting the role of PR professionals as managers of that relationship. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. Sounds premature, but who knows?)

Media 212

Media Pitching Report Interviews 212