PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. Intuit reinvented itself six years ago as a provider of services to small businesses. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JULY 25, 2017

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories.

Strategy 257

Strategy How To SEO Engineering 257

wiredPRworks

MAY 18, 2022

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

MAY 2, 2012

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry , the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner: Is using (or not using) social media to drive his business.

Small Business 66

Small Business Mobile Social Media Hotels 66

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 126

Publicity Small Business Trends Leadership 126

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Individuals and small businesses are looking for a way to do their taxes quickly and easily while meeting government tax laws. 1: Segment your audience. Tax software is a “grudge” purchase.

Consumer 154

Consumer Brand Branding Software 154

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. They forget to sell the positives. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. Be available for interviews or more in-depth follow up. 5000 list of the fastest growing companies in the U.S. Images: Brad K.,

How To 120

How To Small Business Community Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 174

Report Local Media Pitching 174

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Another thing to consider is that media begets media. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Maybe you’re a female small business owner, in which case you could select “women-owned business,” “small business” and “entrepreneurship” as some of your categories. What Geographic Markets Do I Want to Target?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. There’s also a bonus video in there about how to nail the interview when you get it. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

And like any disaster, the hurricanes created heroes, from first responders to small businesses. Here are some of the reputation “winners” born amid the chaos of the storms. Mattress Mack. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Making something newsworthy means having a “real person” to interview. Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. .

Pitching 120

Pitching How To Brand Branding 120

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. Welcome a new business in the community. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month. Ask your audience a multiple-choice question.

How To 130

How To Video Interviews YouTube 130

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. These systems are expensive and often require hardware upgrades that small businesses can’t afford.

Creativity 99

Creativity B2B Examples Marketing 99

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. We also find small business owners and consultants that focus on social media management, digital marketing and training have found the certification beneficial.

Social Media 0

Social Media Education Media Training 0

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Build and leverage your network. Consider smaller organizations and campus roles.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. And why is this a game-changer for your business? It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. They know you are IT within seconds.

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. Companies in related industries can also make great influential partners.

B2B 136

B2B Brand Branding Trade Shows 136

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

Solo PR Pro

AUGUST 1, 2023

Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. The Ascent – The Complete Guide to Small Business Compensation. Take the time to thoroughly review applications, conduct interviews, and check references.

Employee 87

Employee Small Business Resources Insurance 87

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. What are some of the biggest communication mistakes brands make?

Corporate 159

Corporate Groups Local Enterprise 159