This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, smallbusinesses, women CEOs and business owners. We keep things simple. TMI does PR.
Are you a smallbusiness, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.
Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.
Why do so many smallbusiness owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges smallbusinesses are facing. .” Barry Moltz gets smallbusinesses unstuck.
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.
I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.
In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Understand newsworthiness.
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.
This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. A software targeted to smallbusinesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.
Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion.
“Who writes about [industry] for [publication].” Most smallbusiness owners cannot afford a PR firm. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. ” Just like that.
If you do this, you just might get a phone call that requests an interview. That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.
Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. is to attract smallbusiness owners. ” It''s a popular topic among our smallbusiness owner audience.
Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Maximize LinkedIn. Build and leverage your network.
I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. Interview Transcript. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!
We write video scripts. We film an interview with you. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media. We film videos. We bring journalists in.
As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two smallbusiness owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.
I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Just tell them what it is. Make it short. Make It Sweet.
But there are plenty of people writing, blogging and podcasting about how to learn. Or think about your customers’ stories; has your product helped a struggling smallbusiness owner? There are always ways to unearth and craft stories that will interest and even inspire. Learn from the masters. A new mom under stress?
Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. For my podcast, Women Worldwide.
They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.
Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. Most importantly, learn how to write a press release and customize your message to suit every report’s personality to increase the chances of getting a response. Interact With the Journalists’ Work.
There are many types of writing styles. Many smallbusinesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can’t only rely on past writing samples. They’re “with it”.
Your smallbusiness may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps smallbusinesses build brand awareness and credibility.
” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of smallbusiness loans. ” Or, in the case of more difficult clients, “… in the last five minutes?”
Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.
They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.
As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.
So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA. .”
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.
Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Wanna Subscribe? Shall We Tweet?
A reporter from The Washington Post took an interest on a story pitch about smallbusinesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel smallbusinesses build a web presence. It was at the time, a novel product, and a good match for the story.
While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that smallbusinesses may be more affected than large organizations. Mark as read Approve comment Nice write-up Erica! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
That’s a regular thing that we should be constantly looking in the news to see where we can insert ourselves into conversations, but I want you to think about what can you pitch in August, September, October, November, December, and I challenge you to write it down and to, check out the Get PR Famous™ formula and plan out your pitches.
If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Follow the Get PR Famous formula to increase your chances.
Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless smallbusiness by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run smallbusinesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?
I needed to have a system with which to track, develop and maintain new business relationships – hence my exhausting search for a smallbusiness CRM system that would work the way I needed it to; and. I needed help with certain elements of my business, particularly on the administrative and marketing side of things.
And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. What do they need to know that you know about your industry and pitch that. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.
Although it was long overdue, the timing seemed right to interview this PR Rock Star. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. Pat and the chef were quickly engulfed in a huge cloud of smoke — in fact, you couldn’t see either one of them during the interview!
That includes writing content, monitoring and paid strategy and execution. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. I’ve gotten interviews, side projects, jobs, made lifelong friends and gained insight I never knew I needed because of networking.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content