ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Deirdre Breakenridge

DECEMBER 5, 2014

I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

MARCH 31, 2020

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic.

Interviews 113

Interviews Video Skype Conference 113

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

AUGUST 12, 2019

This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

JULY 10, 2020

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The NewsWorthy . Women at Work. Marketing Smarts.

Sports 332

Sports Radio Retail Advertising 332

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results.

YouTube 156

YouTube Video Corporate How To 156

PR for Anyone

JANUARY 12, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. The post Tips for Media Interviews appeared first on Christina Daves. So what do you do?

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. PR FOR ANYONE.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below. Media outlet that was pitched: NBC4 , Washington D.C. So this is one of our staged properties. Want Publicity?

Social Media 130

Social Media Real Estate Media Pitching 130

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. Now, I want you to use social media and build out that brand. Use social media to share your message and build your brand.

Social Media 130

Social Media How To Brand Branding 130

Deirdre Breakenridge

NOVEMBER 20, 2019

After about 52 weeks and 55+ formal and informal one-on-one interviews, the millennials who participated in my passion project answered pointed questions about their communication; how they wanted to show up, be perceived and what they expected and preferred via different channels from the people around them, especially the Leaders* in their lives.

Ethics 56

Ethics Communications Data Video 56

PR for Anyone

JUNE 22, 2021

Watch the video below and read the post to see how Jeff Hunter used his expertise to land this segment on ABC10 in Sacramento. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Branding Brand 130

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 123

Video Strategy Marketing Instagram 123

PR for Anyone

OCTOBER 27, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. It may be best to set your Facebook and Instagram to private while you are actively interviewing. as well as vertical pubs that match your interests. .

Agency 284

Agency Interviews Journalism Instagram 284

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content.

Video 113

Video Guidelines Advertising Advertising 113

5W PR

DECEMBER 5, 2024

A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market.

Video 78

Video Community Social Media Interviews 78

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

AUGUST 30, 2017

Then, go ahead and tag the celebrity on social media. Consider the following example — if you want to attract the attention of the top golfing expert in the country you should pay attention to what he is already tweeting about or sharing on social media platforms. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption.

How To 284

How To Instagram Mobile Video 284

PRSay

AUGUST 28, 2024

Benitez, who covers transportation for ABC News and co-anchors “Good Morning America” on weekends, studied sociology before becoming a reporter — which he believes makes him a better interviewer today. “I 15 keynote speech at PRSA’s ICON 2024 in Anaheim, Calif. We’re trying to meet that moment.”

Video 103

Video Transportation Interviews Journalism 103

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media.

Communications 250

Communications How To Telecommunications Employee 250