Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Completely.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Get more media pitching knowledge from Michael Smart here. Do some research.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. As a result, B2B marketing writers turn to analytics and social media to inform their writing. A few years back I was at a workshop at a conference for legal technology.

Survey 116

Survey B2B Marketing Interviews 116

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

5W PR

OCTOBER 4, 2023

These campaigns can be shared through social media, press releases, webinars, and workshops. Mental health PR efforts can highlight workplace initiatives that prioritize mental health, such as counseling services, mental health days, and wellness workshops.

Strategy 88

Strategy Employee Education Resources 88

5W PR

DECEMBER 21, 2024

Behind-the-scenes content, such as sneak peeks of new products, behind-the-scenes footage, and exclusive interviews, offers a glimpse into the brand’s world and creates a sense of exclusivity. By consistently delivering valuable and engaging content, brands can keep their community active and interested.

Community 78

Community Marketing Ethics Consumer 78

Solo PR Pro

DECEMBER 5, 2023

Use forums, social media, and your own clients to identify problems that are not being solved. This could be an opportunity to develop a workshop or adjunct service to support this need. Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition.

YouTube 99

YouTube Course Financial Education 99

5W PR

NOVEMBER 12, 2024

Organize events or workshops that bring customers together and foster a sense of community.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use Create online spaces where customers can connect, share experiences, and provide feedback. Organize

Product Launch 78

Product Launch B2B Industry Case Study 78

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

AUGUST 7, 2024

Her workshop, “Behind the Backlash: Understanding Agitators and Controlling a Crisis in the Digital Age,” will focus on “identifying the backlash and why it happens,” she said. “We We see this coming out, mostly, on social media,” McPherson said. asked Boston-based crisis communications expert Molly McPherson, APR.

Conference 88

Conference Crisis Crisis Communications Communications 88

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! These fine folk did: Jan.

Measurement 105

Measurement Blogging Tourism Social Media 105

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta).

Agency 84

Agency Enterprise Technology Analytics 84

Burrelles Fresh Ideas

MAY 21, 2024

Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities.

Employee 97

Employee Pinterest Resources System 97

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. These fine folk did: Jan.

Google 110

Google SEO Engineering Measurement 110

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

SEPTEMBER 11, 2023

PR efforts can include op-eds, interviews, and speaking engagements for researchers to share their expertise and insights. Media coverage increases the visibility of the study and helps in reaching a broader audience. Engaging content, including short videos and posts, can spark conversations and drive engagement.

Publicity 78

Publicity Communications Study Storytelling 78

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. It occurred to me that I could write a grab bag post every single day.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 88

Community Publicity Web Social Media 88

5W PR

JULY 24, 2024

Strategic Media Relations: Establishing strong media relations is crucial for gaining visibility. They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

JULY 24, 2024

Strategic Media Relations: Establishing strong media relations is crucial for gaining visibility. They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies.

Trends 78

Trends Strategy Communications Case Study 78

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 92

Interviews Creativity Twitter Facebook 92

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). On that note, diversifying media can add appeal too, like adding mini video or audio casts. These fine folk did: Jan.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Emotional intelligence is an integral quality that separates a passable PR from a great operator. Show your USP.

Publicity 98

Publicity How To Course Facebook 98

Waxing UnLyrical

OCTOBER 24, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 87

Measurement Tourism Blogging Resources 87

Presspage

MAY 6, 2017

Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops. All members of the PR team were also given extensive training, including press interviews, social media, and PressPage.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR in High Definition

FEBRUARY 23, 2021

Or even just someone forgetting to change from their social media account to their personal account and tweeting something inappropriate from the company feed. Or even just focusing on one interview to clear the person’s name? It could be a spokesperson retweeting something without fully understanding the implications.

Crisis 71

Crisis Communications Reputation Training 71

Karen Freberg

JANUARY 2, 2019

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. First, I got notified there is a badge we can actually get to add to our LinkedIn and other social media profiles to acknowledge we are part of this program. Thank you, Jim!

Education 69

Education LinkedIn Social Media Conference 69

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

Twitter 73

Twitter Measurement Tourism Social Media 73

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 28, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Conference 74

Conference Measurement Tourism Twitter 74

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. (I What color?

Survey 68

Survey Groups Tools Conference 68