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This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Industry events.
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I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch.
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If your organizations’ brand and mission relate to either of these themes, consider doing video interviews with experts attending the conference they can speak first-hand to the consumerization of healthcare – from interviewing start-ups being showcased in HX360 to notable patient influencers like Regina Holliday.
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And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert. Source: Papa John''s ).
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