Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. That works both ways. Any pet peeves with PR people? Maybe something that would surprise people?)

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

AUGUST 22, 2022

We are both in the media and we were once the weekend TV news and sports anchor team on the island of Guam. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. I’ve been with Automotive News Europe since 2003.

Automotive 87

Automotive Meeting Newspapers Sports 87

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 110

Sports Advertising Advertising Survey 110

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Below I share snippets from the interview, and takeaways for PR: Dress the Part (Stage the Set). The hardest thing is to write standup.

Radio 120

Radio Interviews Writing Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. I love watching and attending big sporting events. I am a big Cincinnati sports fan (Go Bengals!).

Meeting 94

Meeting Transportation Media Sports 94

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. I love to watch them play sports or go skiing with them or watch movies and hang out.

Sports 120

Sports Government Public Affairs Radio 120

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Establishing trust through relationships.

Communications 126

Communications Local Survey Transportation 126

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Now it’s almost like crickets to where I think they’re being a little more cautious about what they’re willing to share and write about.

Media 77

Media SEO Pitching Digital PR 77

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How important do you think having good writing skills is for communication professionals today? Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Bianchi Biz Blog

JUNE 19, 2023

I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself. My writing career has spanned a total of 33 years as of this year.

Automotive 75

Automotive Meeting Engineering Media 75

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 117

Case Study Study Video Writing 117

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. The “too creative” pitch. The inaccurate pitch.

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. See these related interviews: Startup Marketing?

Marketing 68

Marketing Content Marketing Sports B2C 68

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra.

B2C 157

B2C Study Exercises Sports 157

ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. Get Personal with a Custom Note Attached to the Release. That accident was crazy!

Skype 70

Skype Sports Writing Advertising 70

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

FEBRUARY 24, 2019

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews. Here’s the presentation deck and write up. Let me know what I missed. ??

Skype 61

Skype Facebook Sports Interviews 61

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy.

Radio 52

Radio Film Sports Creativity 52

Critical Mention

APRIL 26, 2019

Matt: Write code. Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Eric [Marketing]: Blue. Amriel [Product]: Green. Josh [Accounting]: Orange. Q: What do you do at Critical Mention? JJ: I make stories out of data. Daniel: Accounting Executive. Eric: Director of Marketing. Amriel: Product Manager.

Engineering 88

Engineering Sports Analytics Google 88

Landis PR

APRIL 12, 2021

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. I could write a book on this topic. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. I can usually lock down the sports and U.S.

Television 120

Television Pitching Journalism Interviews 120

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. When writing your cover letter, make sure to do your research and include specifics about how your experience is relevant to the work the company does. How do you do this? You’ve Been Hired!

Interviews 79

Interviews Analytics Banking Sports 79

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. My hobbies outside of work include…watching sports, movies, working out, travel and reading. How did you get your start in corporate communications? Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. I hope the NAIAS organizers do it again!

Meeting 77

Meeting Automotive Media Technology 77

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. There has been a huge uptick in women interested and working in sports entertainment.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. How does a bank activate its brand during the biggest sporting week of the year? But, asking Diggs to participate in a four-minute interview with the Best Buy team in their huge booth at the Mall of America was simple, yet brilliant.

Digg 60

Digg Social Media Banking Sports 60

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. My guiltiest pleasure is…taking a few hours off for my kids’ sports days or activities…oh the guilt, but I am learning to deal with it.

Local 120

Local Retail Newspapers Sports 120

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

APRIL 26, 2019

Matt: Write code. Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Eric [Marketing]: Blue. Amriel [Product]: Green. Josh [Accounting]: Orange. Q: What do you do at Critical Mention? JJ: I make stories out of data. Daniel: Accounting Executive. Eric: Director of Marketing. Amriel: Product Manager.

Engineering 62

Engineering Sports Analytics Google 62