ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. ” We agree.

Interviews 206

Interviews Media Advertising Advertising 206

The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. The post Storytelling With Data appeared first on PR Resolution — by CoverageBook.

Storytelling 156

Storytelling Data Interviews Reputation 156

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

Storytelling 78

Storytelling Case Study Measurement Education 78

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone?

Interviews 130

Interviews Storytelling Radio Communications 130

The Proactive Report

APRIL 27, 2015

Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. REGISTER HERE. Follow me on Twitter.

Storytelling 100

Storytelling Interviews Report Twitter 100

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content.

Storytelling 73

Storytelling Interviews Writing Communications 73

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

PRSay

DECEMBER 3, 2024

Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Walk readers through a scenario of how your whatsit or whosit works. When,” I asked, “did you know you were destined to be an architect?”

Case Study 148

Case Study Interviews Newspapers Employee 148

Ishmael's Corner

NOVEMBER 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Techniques For Effective Business Communications. Happy 20th Anniversary on your operation in Asia!

Interviews 113

Interviews Agency Communications Storytelling 113

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Muddling the message. We see this too often in technology PR.

How To 257

How To Interviews Measurement Storytelling 257

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. brand promise. Heck if I know. Rapid Fire Round.

Storytelling 308

Storytelling Local Airlines Technology 308

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best. I also enjoy how the tables have turned.

Radio 238

Radio Interviews Community Twitter 238

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. The former invite interviews, the latter the bin, yet both are born with.more. The post Making a Cover Letter Count appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 174

Storytelling Interviews Communications Publicity 174

5W PR

MAY 27, 2021

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Before the Interview. During the Interview.

Interviews 88

Interviews Engineering Storytelling Social Media 88

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I felt like I had a duty to them all to speak up.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To B2C Storytelling Measurement 282

PRSay

OCTOBER 16, 2024

During an interview with Amy Jacques, PRSA’s managing editor, Etheridge discussed where she finds inspiration: Etheridge also talked about the journey to being your authentic self: [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth first appeared on PRsay.

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

NewsWhip

JULY 31, 2019

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

PR for Anyone

SEPTEMBER 27, 2023

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys! After her time at Fox5DC News, she decided to shake things up and founded her very own PR firm called Laura Evans Media.

Storytelling 162

Storytelling Television Instagram LinkedIn 162

5W PR

NOVEMBER 18, 2024

You can read the full interview here. This kind of honest storytelling cuts through the noise and resonates more deeply than polished promotional content. 5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry.

Industry 78

Industry Education Community Trends 78

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 167

Content Marketing Brand Branding Marketing 167

Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’d like to think we’re an exception to the rule.

Storytelling 86

Storytelling Advertising Advertising Agency 86

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Storytelling Crafting compelling narratives around products, services, or company culture connects B2B tech companies emotionally with their target audience.

B2B 78

B2B Company Publicity Media Training 78

5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Consider offering exclusive interviews or access to experts. Key Strategies for Integrating PR and Digital Marketing  One key strategy is content creation and distribution. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. Check out this CNBC interview with the head of IDA Ireland around the seven-minute mark when CNBC’s Joe Kernan appears absolutely gobsmacked that Ireland uses Euros, not British sterling (pounds) as its currency.

Creativity 144

Creativity Storytelling Interviews Sports 144

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. The post, “ The Beauty of Words Can Push into Visual Storytelling ” includes an example of this. Billboards. Movie posters.

Storytelling 159

Storytelling Pinterest B2B Examples 159

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170

Education Media Training Training Interviews 170