Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. They made an introduction, and I went to work trying to convince them to do a case study.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

DECEMBER 3, 2024

Don’t have a case study yet? Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 148

Case Study Interviews Newspapers Employee 148

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

B2B 181

B2B Study Marketing Education 181

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

Melissa Agnes

AUGUST 8, 2019

The post Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Finally, a huge ‘thank you’ to Naren Aryal for taking the time to share this story with the hopes of it resonating with and helping others.

Case Study 234

Case Study Study Crisis Management Crisis 234

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves. Transcript.

Interviews 130

Interviews Television Media Radio 130

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV.

Interviews 130

Interviews How To Media Television 130

PRSay

JANUARY 16, 2025

In my head, I could see the text from my APR study guide: Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. 43% said it “offers concrete guidance and case studies.”

Leadership 161

Leadership B2B Study Survey 161

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. But, when writer's block hits, they can overcome it using AI–either for email content, subject lines, or preview text.

How To 211

How To Pitching Analytics Software 211

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service.

Instagram 333

Instagram B2B B2C Case Study 333

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The challenge of managing family and caring responsibilities, alongside issues related to health and wellbeing, were the most common issues cited by the women interviewed by the research team.

Publicity 94

Publicity Leadership LinkedIn Report 94

Sword and the Script

MARCH 14, 2025

In fact, after this podcast interview, Columbia Journalism Review published this statistic about generative AI : “Collectively, they provided incorrect answers to more than 60 percent of queries.” On one hand, it seems incredible and magical. On the other hand, generative AI gives answers very confidently that are often wrong.

Publicity 82

Publicity Communications Journalism Google 82

PRSay

OCTOBER 15, 2024

Bowen Foundation work-study scholar, and that organization, he said, really gave him the start to his career. “I Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. Then he started at the station as an Emma L. And I try to remove myself from the story.

Storytelling 141

Storytelling Local Transportation Television 141

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. This isn’t a new problem. Everyone knows it.

Software 176

Software Measurement B2B Training 176

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. I’ve had plenty of experience researching during school, but what I’ve had to do on the job still surprises me. . PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Prowly

JANUARY 23, 2025

These reporters appreciate comments from established experts and data from unbiased studies. When offering an expert for a comment or interview, show how one-of-a-kind they are. Offer a recent study with trend forecasts. Prowlys Emails module offers a smart writing feature to help you immediately connect with trade journalists.

Pitching 104

Pitching How To Media B2B 104

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

Engineering 383

Engineering Hotels System Television 383

Deirdre Breakenridge

MAY 23, 2017

Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts. Interview each other or trade posts. When you’re a publicist, you probably think about your client more than you think about yourself. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Communications Conversations

SEPTEMBER 14, 2022

The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. This is just one study. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there.

Branding 215

Branding Brand Instagram Video 215

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Then, if a client is immediately needed for approvals, interviews, etc., A cross-national study of negativity bias in humans shared “the potential for more positive content, and suggest that there may be a reason to reconsider the conventional journalistic wisdom that if it bleeds, it leads.”

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. This shouldn’t be a surprise.

B2B 191

B2B Leadership Marketing Software 191

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications.

Branding 78

Branding Brand Storytelling Exercises 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc.

Social Media 272

Social Media Trends Media Instagram 272