This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
TradeShows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.
Mission-critical tradeshows have ceased. We know of B2B marketers who had planned on attending 100+ tradeshows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual tradeshow events? Your customers are consumed with uncertainty and, in some cases, vanishing.
Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. Industry events.
– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio tradeshow and basking in all the gear. I had briefly toyed with becoming a sound engineer before my parents convinced me that “real” engineering was a better career choice. That was 35 years ago.
– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio tradeshow and basking in all the gear. I had briefly toyed with becoming a sound engineer before my parents convinced me that “real” engineering was a better career choice. That was 35 years ago.
For example, pick a trade publication in any vertical market and study the headlines. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of TradeShows. Talk to Us
During her undergraduate studies, Nicole loved learning about and retelling people’s stories, and she enjoyed strengthening her skills as a writer — both opportunities afforded to her through her academic majors. No stranger to hard work. They don't have to go into an office every day.
Several studies suggest businesses plan to invest in public relations in 2018. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of TradeShows. 3) Surgically weave it into blog posts.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
After reviewing the study, I offer these six takeaways based on the data: 1. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. Don’t miss these related posts: How B2B Marketing Can Get More out of TradeShows. The biggest challenges in B2B lead generation.
And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.
ZF showed everything from a heated seat belt (“Heat Belt”) to its new, autonomous SAE Level 4 Shuttle and its ZF ProConnect connectivity platform which securely connects vehicles with cloud and infrastructure CES2023 and the Media In addition to an overall sense of connection and excitement, this year’s version of CES (which was the largest U.S.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content