ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JANUARY 10, 2018

This will be transformative because it will create a prescripted system (analytics that doesn’t just provide data, but tells us what to do next) and will model the web in three dimensions (as opposed to today’s one dimensional analytics).”. And I, for one, couldn’t be happier!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. 4. What characteristics do professionals look for in an interview candidate?

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

JULY 30, 2020

You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

They should review core values to identify gaps with a company’s policies and reward systems, or the actual experience of current employees. The full recruiting experience, from ads to interviews to job offer, is obviously key to company perception, as is the pace and cadence of its processes.

Branding 333

Branding Brand Employee Engineering 333

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The report identified societal and cultural components related to family commitments, well-being, and systems issues related to the workplace as a significant challenge.

Publicity 94

Publicity Leadership LinkedIn Report 94

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By staying on their radar and keeping up to date with what they’re sharing, you’ll stay top of mind for the next time they need a quote or interview. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” The system works! Everyone’s coming up with these ideas, these cures, these systems, these workouts, all kinds of things. ” Newsjacking. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

JANUARY 22, 2025

Digital Monitoring and Early Warning Systems Organizations must implement robust digital monitoring systems to catch potential issues before they escalate. This includes tracking mentions across social media platforms, news sites, and review platforms.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. The system works! Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! PR FOR ANYONE. Anyone can get publicity!

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. I created a system I call the Get PR Famous Formula that is a proven to work. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

Leadership 170

Leadership Crisis Airlines System 170

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

PRSay

AUGUST 6, 2024

28% use quotes from releases only when they’re on deadline and can’t get an interview. MSDP provides the ideal partner for Holley, a Lincolnshire portfolio company that is the leading manufacturer and marketer of performance fuel and exhaust systems. 31% rarely use quotes from releases. 28% use quotes from releases regularly.

Writing 182

Writing Automotive System Leadership 182

Agility PR Solutions

JANUARY 9, 2023

The post An “interview” with ChatGPT: What is public relations? How has PR changed? Will AI replace comms pros? appeared first on Agility PR Solutions.

Interviews 78

Interviews Publicity System 78

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. Afraid of closed bedroom doors, because you couldn’t see what was happening on the other side, always worrying they might be doing something harmful or dangerous.

Pitching 272

Pitching Viral Interviews Education 272

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. Superior economics: Significantly better total cost of ownership can be experienced, as compared to a data warehouse/BI system.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 113

Interviews Publicity Technology Social Media 113

PRSay

DECEMBER 14, 2022

Over the past month, the disgraced crypto celebrity continued to contradict legal and communications counsel by speaking freely to the press, undertaking an apology tour, tweeting, sending direct messages and giving Zoom interviews with reporters about matters that could land him in prison.

Interviews 78

Interviews Financial Fashion Report 78

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Prowly

JANUARY 23, 2025

Do: Develop a screening system. In just a few seconds, the PR-trained AI drafts pitches such as: Expert comment suggestion Interview opportunity Sharing survey or research results Summary of your press release A successful trade media pitch helps the journalist understand the bigger industry picture and your brands place in it.

Pitching 104

Pitching How To Media B2B 104

Contently - Strategy

AUGUST 27, 2024

Set rules for communication Before you hire and onboard freelancers, decide on a system that includes how you’re going to communicate with them. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. One option is to divide your freelancer team into tiers.

Pitching 52

Pitching Interviews Employee System 52

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. In this climate, it can be hard to distinguish smart digital marketing from hacking a broken system , and legitimate news vs. disinformation, hype and outright fake, lying news. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 158

Media Policies System Pitching 158

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Interview each other or trade posts. But if you don’t, decide on a pace you can stick with, and plan your editorial calendar a few months in advance.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

MARCH 12, 2025

Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

MAY 18, 2017

When the FBI announced that it was hiring technology talent to develop a type of wearable emergency alert system, we went out with a pitch about entrepreneurs who had already done just that. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. Magazine story.

Media 212

Media Pitching Report Interviews 212

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. The system works! Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. I have a better understanding of what public relations is and a support system I can go to for career advice. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Social Media 232

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin. Audience Analysis Knowing as much as you can about your audience has always been the key to success.

Trends 182

Trends Marketing Wikipedia Reddit 182

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. I’d say that sums it up pretty well.

Banking 177

Banking Employee Financial System 177

PRSay

APRIL 18, 2024

I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 188

Leadership Storytelling Viral Banking 188

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. The system works! We do amazing interviews with them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews Video 130