Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Interview each other or trade posts. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Do: Develop a screening system.

Pitching 104

Pitching How To Media B2B 104

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

PR Job Coach

FEBRUARY 24, 2014

Assign a point system to each of the cells and rank them based on fit and preference. Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? You get the idea. Leadership. Is the company itself a leader? Adaptability.

How To 187

How To Leadership Interviews Google 187

Critical Mention

JUNE 29, 2018

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving.

Engineering 97

Engineering Interviews Media Software 97

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems.

Interviews 105

Interviews Ethics Government Internal 105

Contently - Strategy

AUGUST 27, 2024

Set rules for communication Before you hire and onboard freelancers, decide on a system that includes how you’re going to communicate with them. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. One option is to divide your freelancer team into tiers.

Pitching 52

Pitching Interviews Employee System 52

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke.

Banking 177

Banking Employee Financial System 177

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130

Sword and the Script

JANUARY 2, 2024

An “Interview” with ChatGPT: What is Public Relations? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? How has PR Changed? If you need help with B2B marketing and PR, and want outside help that gets things done, contact me at frank-at-swordandthescript-dot-com to start a conversation.

Blogging 144

Blogging Software B2B Survey 144

Melissa Agnes

JUNE 19, 2014

I sent these questions off to Captain Hsiung and Shino, and they were kind enough to write up some detailed answers for me to share with all of you. Interviews' During a crisis, our social media team will actively monitor open source social media channels (e.g.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Critical Mention

AUGUST 26, 2018

In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. It means that systems are failing. It’s an “indictment of an entire system of accountability.” Lately it seems particularly relevant.

Corporate 156

Corporate Reputation Employee Policies 156

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 127

B2B Company Survey Enterprise 127

Presspage

JUNE 23, 2021

Organize your contacts and media lists in a contact management system, and log media requests centrally to be able to assign follow-ups. Your first reaction might be to throw more resources at it, hire more people, or get external help. While this helps, sometimes the answer is simpler – automate it.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

Contently - Strategy

MARCH 15, 2019

Whether you’re looking to find new talent or already have external contributors helping out, you’ll benefit from a freelancer onboarding system. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. Set rules for communication.

Company 111

Company Pitching System Interviews 111

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., The system works! What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Lastly, evolve a system for visual expression.

System 120

System Newspapers Technology Brand 120

PR for Anyone

OCTOBER 7, 2021

The system works! We write video scripts. We film an interview with you. You can read the full transcript below. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing. We pitch the media.

How To 130

How To Pitching Film Video 130

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 147

Journalism Media Relations Report Media 147

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Follow the system above. The system works! We have over 1 billion views and over a hundred million dollars in sales from free publicity by just following this formula and the system. Finally, you need to know how to find the right journalist. Publicity Plan.

Publicity 130

Publicity Pitching Small Business System 130

PR for Anyone

DECEMBER 14, 2021

The system works! I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. And then adding in being concise and valuable in your newsworthy story idea, you are that much closer to getting the yes and landing in the media!

Pitching 130

Pitching Media YouTube Video 130

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. A media pitch is sent via direct email rather than a mass distribution system.

Pitching 103

Pitching Media Writing Interviews 103

Cision

MARCH 8, 2016

In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. My skill set includes strong writing and speaking, both essential for a communication professional. What drew you to the field of communication?

Financial 120

Financial Reputation Newspapers Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. It shows that you respect the organization’s systems , which is something you’re going to have to be able to live with and adhere to if you get that job. What a disappointment.

Interviews 92

Interviews Creativity Twitter Facebook 92

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. The system works! Interview Transcript. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians.

Pitching 130

Pitching Media Fashion Interviews 130

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Definitely not, because you will have some listening in their car over a high-quality sound system, and some will listen using headphones. Q: What is the best site for podcasting using a desktop?

Skype 120

Skype Software Analytics Interviews 120

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. When it works, it’s great, but when it doesn’t the industry has to go through some painful moments to get it out of our collective system.

B2B 164

B2B Government SMB Real Estate 164

Communications Conversations

JUNE 6, 2018

4) Can feature panel interviews with 12 people, like one friend endured recently. How are they getting away with asking prospective employees to jump through all these hoops (like 12-person panel interviews)? Move away from cumbersome Applicant Tracking Systems. Why isn’t this more simple? All good questions.

Communications 79

Communications Marketing System Interviews 79