OnePitch

SEPTEMBER 14, 2023

Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer.

Interviews 113

Interviews Technology 113

Deirdre Breakenridge

SEPTEMBER 26, 2014

We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. What is the one thing that really gets your attention when a young professional meets with you or interviews with you? Together, we were blurring the lines and carving out the Modern Day Communicator.

Interviews 375

Interviews Energy Meeting Conference 375

PRSay

DECEMBER 16, 2024

In a recent interview with PRSA Publications Director John Elsasser, Merriweather, a recipient of the Comcast RISE grant , discussed how she builds relationships and curates experiences that resonate with audiences. Merriweather, whose Instagram handle is @TheGenZPublicist , now has a PR and marketing agency in Atlanta called BStarPR.

Instagram 158

Instagram Agency Interviews Study 158

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. This weekly podcast features in-depth interviews with smart marketers from all walks of life. The NewsWorthy . Marketing Smarts.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Highlight the human impact of the technology or the challenges it addresses.

How To 78

How To Media Case Study Technology 78

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Transportation 98

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. This opens opportunities beyond the conventional product or service announcements.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

MARCH 27, 2020

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday.

Conference 310

Conference Meeting Interviews Crisis 310

Cision

AUGUST 31, 2017

The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.

Communications 0

Communications Measurement Interviews Trends 0

Onclusive

MARCH 10, 2015

Interviews celebrity interview convergence Direct Dial Dysfunction interview PR public relations Sir Mix-A-Lot SXSW 2015 tech technology' My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is.

Interviews 150

Interviews Technology Publicity 150

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words. How has PR Changed?

Publicity 214

Publicity Software Fashion YouTube 214

Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

Storytelling 308

Storytelling Local Airlines Technology 308

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. But the PR placement graveyard is filled with examples of dull executive interviews, missed opportunities, and even a few disasters. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' When you do please tweet or come back and share with us. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MAY 26, 2020

It consists of topical interviews and chats with a wide variety of guests. Episodes include interviews with retail and e-commerce leaders, deep dives into key topics, as well as any timely news. . Each week, it features an interview with an entrepreneur or executive in the retail or DTC space. The Modern Retail Podcast.

Retail 272

Retail Pinterest Interviews Trends 272

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:03:23-0#.

Measurement 109

Measurement Video Technology Enterprise 109

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Showcase your product with visuals .

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

There are some small measures that can maximize efforts to B2B technology media. A simple offer to have coffee with the founder of a hot new technology company just isn’t enough. Many top B2B tech reporters interview multiple people each day for a wide range of stories. Make it short. Then make it shorter. . Be flexible .

B2B 193

B2B Pitching Technology Report 193

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. But we should also be thankful for technology that connects us to breaking news. It pays to stay knowledgeable on where your “go to” journalists are working. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78