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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Organize events or workshops that bring customers together and foster a sense of community. 

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

7 great tools for the tech PR workshop. Every pro has her go-to channel for tracking news developments in technology. Remote voice and video communication are critical to PR work, from client meetings to media interviews. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Wunderlist.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social Media Workshop in Princeton, NJ. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Do an interview, on a media outlet that’s informative or interesting, such as Bloomberg and CNBC.

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The Productivity Paradox: Is AI Worth the Risk of Destroying Society?

Stern + Associates

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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15 Fascinating Page Turners to Level Up Your Summer Reading List

Stern + Associates

Also catch his eye-opening interview on our podcast, Minds Worth Meeting. Stay up to date with the latest releases from our roster of top global voices on technology, psychological safety, sustainability and more on our new and recent books page.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

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World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.