ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

MARCH 19, 2020

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.

Interviews 210

Interviews Video Meeting Skype 210

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. Now, let’s dive into the next step. This includes HubSpot , Google, and Coursera certifications.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Interviews 206

Interviews Media Advertising Advertising 206

HMA Public Relations

JANUARY 9, 2025

Preparing for your next virtual interview? Check out the latest blog post from Justin Liggin for virtual media training tips to help your spokesperson confidently deliver key messages! Read more.

Media Training 97

Media Training Training Interviews Media 97

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. If you are an expert, does your interviewer have the same level of knowledge and what about their audience. The media has an agenda.

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

Sword and the Script

OCTOBER 29, 2024

Academia often structures undergraduate training around them. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. The trade publications often focus their reporting on them. Award programs usually center on campaigns too. The results? Campaigns sometimes become the foundation of marketing activity.

Marketing 215

Marketing eBook Guidelines B2B 215

Ishmael's Corner

MAY 18, 2021

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview. It starts in college. But PR curricula ignore the topic.more.

Interviews 174

Interviews Storytelling Journalism Communications 174

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. That’s part of the equation, but not the first thing that stands out.

Interviews 375

Interviews Energy Meeting Conference 375

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. But, when writer's block hits, they can overcome it using AI–either for email content, subject lines, or preview text.

How To 211

How To Pitching Analytics Software 211

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . PR teams can narrow the field by determining which execs have been recently trained and who understands the media process. If no one has been formally coached, don’t worry.

Media 323

Media Interviews Financial Construction 323

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves. Transcript.

Interviews 130

Interviews Television Media Radio 130

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. For example, offer a percentage discount, early access to new features or free training. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 141

B2B Case Study Study Conference 141

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV.

Interviews 130

Interviews How To Media Television 130

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Like media interviews, we often know what questions to expect. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 130

Interviews Storytelling Radio Communications 130

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

HMA Public Relations

APRIL 14, 2023

Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Read more!

Interviews 98

Interviews Media Training Training Media 98

5W PR

NOVEMBER 25, 2024

Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

MARCH 23, 2025

Press releases, interviews, and social media posts must align with FDA guidelines. Team members should receive regular training on FDA regulations and industry standards. Companies should invest in strong legal partnerships, comprehensive consumer education programs, and well-trained PR teams.

Publicity 78

Publicity Guidelines Education Consumer 78

Sword and the Script

MARCH 14, 2025

In fact, after this podcast interview, Columbia Journalism Review published this statistic about generative AI : “Collectively, they provided incorrect answers to more than 60 percent of queries.” On one hand, it seems incredible and magical. On the other hand, generative AI gives answers very confidently that are often wrong.

Publicity 82

Publicity Communications Journalism Google 82

5W PR

NOVEMBER 14, 2024

Companies should be training key personnel on handling media inquiries and interviews. They manage media relations by handling media inquiries and interviews professionally and effectively. Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. Be sure to follow up with a journalist after the interview.

Interviews 208

Interviews Media Construction B2B 208

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The best rule, of course, is to slightly underpromise and overdeliver — in writing.

Media Training 249

Media Training Policies Agency Interviews 249

Remote PR Jobs

SEPTEMBER 25, 2023

But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

Interviews 100

Interviews Media Media Training Training 100