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Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.
See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. PR Client : Patricia Mickus, Simple Luxuries Travel. Successful PR Topic : Using her expertise in the travel industry. Free PR Interview Transcript. We call this newsjacking. Patricia, welcome.
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If
With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.
Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. You want to discover this place like a local would, right?
In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card.
From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. You have expertise in a subject matter.
A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. ” Jacqueline’s interests include travel, yoga, entrepreneurism, startups, and learning to code. What is the hardest part about writing a book?”.
It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.
Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive. Nimble coverage is crucial.
Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She has traveled extensively throughout the Asian Pacific, Australia and the U.S. performing and making presentations on behalf of the U.S.
Today, Medianet is excited to feature Chris, an experienced Editor for Sydney Travel Guide and the AU Review. With extensive experience in travel journalism, Chris expertly balances content creation for these leading publications.
It’s not what you say after your technology strands thousands of travelers and potentially places surgical patients at risk. ” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) ” His Chief Security Officer Shawn Henry went even further.
The following is a summary of the interview; you can request a full copy by visiting this link. Normally, you don’t need to pay them to get coverage; but they may expect compensation for attending a press event / conference via a “travel fee” that covers his/her meals and transportation. vs. China, and shed light on effective tactics.
In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.
as I did not have my passport back from the Court (I was on three years of Federal probation with certain travel restrictions). Richard: Social media monitoring is very important for someone traveling overseas who might not always have the luxury to engage with social media full time. Most of this happened in the U.S. SCHEDULE A DEMO.
Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.
Travel Cooler with Easy Access Description: A travel cooler is essential for keeping drinks and snacks fresh during your trip. Interstate Bingo Description: Interstate Bingo is another classic travel game that Christina recommends. – Engaging: Interesting stories and interviews. Happy travels!
She has an extensive career working as a travel writer, foreign correspondent, editor in chief and journalist all over the globe. Michelle Hespe has been the Publisher and Marketing Manager of Auzbiz and TrulyAus since 2017. Medianet sat down with Michelle to discuss her career and the launch of AuzBiz’s new magazine.
To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I also love the opportunities that come my way – food-based travel, restaurant experiences, the chance to work with cooking and food brands that I admire.
Through all of this I started my own project, 570MENU , which is a restaurant and travel directory for the tourist attractions in Northeast Pennsylvania. I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about.
In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.
Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Danish travel site Momondo produced a short documentary about 67 people doing DNA tests to find their country origins. Showing beats telling, but it takes more work.
One constant is travel. PR folks have to travel for business, yes, but they are also invariably adventurous travelers in their “real” lives. Travel is a great teacher, and seeing different places/people/cultures is enjoyable for all. But what does travel teach PR people? Sean Dowdall Gain perspective.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. and unique experiences.
Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.
Plus, it allows you to separate work lists from others like travel, chores – whatever the user deems necessary to keep life from spinning into chaos. Remote voice and video communication are critical to PR work, from client meetings to media interviews. You can toggle seamlessly your grocery list and the Q4 PR plan. UberConference.
Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. PR pros know that staying on message is fundamental to rocking a great media interview. Families practice their own inscrutable form of PR when reunited for the holidays. Stay on message.
In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets.
I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us? Cameron Brown is the founder of The Thriving Collective.
I’ve also been fortunate enough to do a lot of traveling. The post Interview with PRSA’s National Chairman, Anthony W. I’m able to connect with people around the country and around the world, and be a part of a group that’s endlessly inspiring and energizing. SCHEDULE A DEMO.
In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems. My hobbies outside of work include…theater, reading, traveling, cooking, movies and my dog, Louie. How did you get your start in PR?
If you work in the transportation and/or travel industry, this should scare the crap out of you too – otherwise, we’re all screwed. I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis , and the conversation lead to a petrifying realization.
In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. My hobbies outside of work include…traveling and exploring the world. One thing most people don’t know about me is…I’ve traveled to more than 30 countries (so far!).
In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. You’ve worked with some of the top travel and tourism brands. What are your secrets to success? Rapid Fire Round.
This week’s Spotlight Interview from Medianet is with Paul Chai. Paul recently started a new role as Managing Editor for the travel publication Luxury Escapes and has worked for some of Australia’s biggest media outlets.
Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation. It was “Some good travel news for a change.” They also saw reporters were struggling to find information about traveling. Give Reporters A Chance To Interview Leaders. If You See a Need, Address It.
In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. My hobbies outside of work include…travel, my nine-year-old son, golf and spending time with friends and family. I am the morning dog walker.
In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. My hobbies outside of work include…in no particular order – cooking, gardening, hiking and traveling. Rapid Fire Round.
In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?
Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I also enjoy travel writing. Talk about a dream job! Mostly, though, I’m writing. Words are my life. What advice do you have for PR people that want to pitch you?
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. Interview Transcript. I do fashion, beauty and travel. You are hearing it right here from a pro who has been pitched thousands of times. PR FOR ANYONE.
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?
I do still love traveling outside of Massachusetts, though. cta] The post Interview with Account Manager Emily Wienberg appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. I love going out to eat, looking up new restaurants and studying menus. I went to Amsterdam and Iceland a few weeks ago.
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