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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content.

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Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Prowly

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. Expanding your media lists Writing an email or a press release? Do everything in one tool.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Optimized AI content wins every time.

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Trends and Best Practices for Media Relations

PRSay

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.

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What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

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