Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

JANUARY 28, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. After nailing a candidate screen call and building rapport with your recruiter(s) , the interview stage is the next likely step to take place in the recruiting process. Assess your surroundings.

Interviews 150

Interviews Meeting Video Communications 150

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0 of its software with another dose of AI.

Software 176

Software Measurement B2B Training 176

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

MARCH 8, 2025

Include high-quality photos and video clips that demonstrate your speaking style and audience engagement. Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques.

Branding 78

Branding Brand LinkedIn Case Study 78

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. “I Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon?

Insurance 234

Insurance Insurance Privacy Interviews 234

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?

Strategy 243

Strategy Writing Social Media Guidelines 243

PR for Anyone

OCTOBER 8, 2020

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. Pay attention how they write stories. Pay attention how they write stories. Do your homework.

Interviews 100

Interviews Publicity Television Print 100

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. And I do very little video on my blogs and social media channels because I am not convinced that people want to see my face that much.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. So why not apply the same rules to your press releases, to get more attention? Example: ‘I Quit! Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Cision

JUNE 21, 2016

Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said. In another context, make sure you stand out in the crowd.

Branding 189

Branding Brand Real Estate Tourism 189

Deirdre Breakenridge

JULY 22, 2019

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share videos with subtitles, which can be powerful and long posts have meaning too.

Social Media 177

Social Media Media Interviews Instagram 177

Contently - Strategy

JANUARY 9, 2019

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. This isn’t inspiring stuff for video producers or your audience.

Video 103

Video Branding Brand YouTube 103

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Flack's Revenge

JULY 28, 2020

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

Branding 136

Branding Brand Interviews Video 136

Flack's Revenge

JUNE 29, 2022

The article explained a lot, but I still had questions; so I tracked down Diego Pineda and asked if he’d like to come on our podcast, PR, Done & Doner for an interview. See below for Diego’s bio, and listen to the podcast on Spotify and other channels; or watch a video of the interview, above.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

FEBRUARY 26, 2018

They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. Interview them on your company’s blog and invite them to write for you. Highlight your most loyal fans.

Branding 256

Branding Brand Social Media Employee 256

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Interviews. Headline writing tips. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. For more on writing stellar bylines , see our earlier post. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Speaking opportunities. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Writing Pitching Video 159

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. French journalists do not talk or write about the same company every other day. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90