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It also presents risks of viralization and losing very public control. Source: Wikipedia). Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.
From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ Now that “Ginger” had gone mainstream, should he acquiesce to CBS’s request for a follow-up interview?
I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Make sure you record the interview (let the source know you’re doing this first).
On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.
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