Shift Communications

NOVEMBER 12, 2014

Check them out below and start building up your knowledge base. When you’re looking for more on the marketing side. Wall Street Journal / WSJ Off Duty. Marketing Analyst. Your brain (and coworkers like me) will thank you! When you want all the latest around the industry. Brandchannel. BrandSavant. Copyblogger.

Knowledge Base 141

Knowledge Base Blogging B2B Agency 141

Cision

AUGUST 12, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few tips we’ve compiled for pitching USA Today. Think about national newsworthiness. National appeal is the single most important quality in a successful USA Today pitch.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Marketing speaks in a foreign language--why not us? However did he?" Twitter @laermer.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40