Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 187

Communications Journalism Advertising Advertising 187

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 77

Meeting Automotive Media Newspapers 77

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: To create brochures, we used to have to go to a printing press. If anything, she involved us in her work.

Leadership 159

Leadership Conference Local International 159

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

DECEMBER 6, 2018

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. he holds a bachelor’s degree in journalism and English from the University of Maryland. Email: dean.essner@prsa.org.

Study 117

Study Radio Newspapers Survey 117

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

Employee 120

Employee Print Meeting Financial 120

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Cision has cycled through most of its leadership team under the current equity holders.

Software 119

Software Case Study Advertising Advertising 119

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Sword and the Script

AUGUST 1, 2023

req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: State of PR and Journalism Salaries 2023 by Muck Rack. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte. Long work hours. “57%

Software 123

Software Pitching Ethics Privacy 123

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. 4) What hasn’t changed about PR?

Brand 106

Brand Branding Reputation Corporate 106

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Does it include thought leadership? Content marketing has taken on new life and meaning. Is your plan holistic? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Polaris

DECEMBER 14, 2014

Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. A good pick for the holiday season, this book is an easy read offering lots of useful leadership tips and techniques. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, I've been doing this for at least 40 years - first in journalism and then in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Norton's Notes

NOVEMBER 22, 2014

I do not want to see the CIPR screw this up and with Wadds leadership and Alastair McCapra whom I met last year I believe they are looking forward and in the right direction, as both are very smart people, but we do need to be careful here you get one shot at it. Journalism News Public Relations CIPR PR Week'

Journalism 44

Journalism Print Industry Leadership 44

Communications Conversations

OCTOBER 15, 2019

When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Cloud) and print (The Minneapolis St. Paul Business Journal). Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck. Especially the research piece.

Media Relations 100

Media Relations Pitching Media Report 100

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. percent close rate. When you think about it makes sense.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Product Preference. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

JUNE 6, 2017

1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. A couple of things come to mind in the Twitter world.

Wireless 102

Wireless Storytelling Radio Analysis 102

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. This is truly a revolution. They run on their own.

Newspapers 59

Newspapers Social Media System Writing 59

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Norton's Notes

NOVEMBER 22, 2014

I do not want to see the CIPR screw this up and with Wadds leadership and Alastair McCapra whom I met last year I believe they are looking forward and in the right direction, as both are very smart people, but we do need to be careful here you get one shot at it. Journalism News Public Relations CIPR PR Week'

Journalism 28

Journalism Print Industry Leadership 28

Stern + Associates

MARCH 30, 2017

We’re no longer consuming news from a print newspaper delivered to our door in the morning. The media is responding to the current digital climate. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

Newspapers 48

Newspapers Print Media Groups 48

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. How long have you been in this job/field? Betsy Andersen.

Apparel 106

Apparel Public Affairs Corporate Training 106

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. flexibility. common sense.

Real Estate 71

Real Estate Local Government International 71

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. in the morning when the leadership started to arrive for work. I seem to remember having both print and broadcast media in attendance. 3) Snakes do Drive Time Radio.

Publicity 85

Publicity Radio Crisis Crisis Communications 85

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 141

Content Marketing Marketing Viral Study 141