Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). It will create an executive biography based on a LinkedIn profile.

Software 146

Software Pitching Ethics Technology 146

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. You can also post your questions in the #PRStudChat LinkedIn Group.

Social Media 150

Social Media Pitching Media How To 150

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 24, 2025

a research fellow at USC, were the guests on April 23 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn. Gen Z is working with social media that theyre familiar with, as opposed to pitching traditional media. He and colleague David Michaelson, Ph.D.

Communications 68

Communications Survey Viral Journalism 68

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. I’ve listened to this podcast for years and twice successfully pitched clients as guests. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Upload the article to your LinkedIn page. Share with clients. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Business Wire

DECEMBER 19, 2017

Kelvin Chan , a business reporter and correspondent for the Associated Press, and Ted Kemp , Managing Editor - Digital of CNBC International, spent the better part of two hours exploring a myriad of subjects from pitch preferences to virtual reality to fake news to what their media organizations have planned for the future.

International 153

International Internal Media Pitching 153

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. What’s more, Facebook and LinkedIn aren’t even close and each trail by 40 percent or more. Is it a steady stream of pitches to a registration form?

Twitter 157

Twitter Survey Journalism Social Media 157

Buzzstream

MARCH 4, 2025

Personalization makes or breaks your email pitch. The CHAMP method ensures your pitch is effective. So, I need to build a list of blogs to pitch that cater to PRs and SEOs. Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place. What Is Link Building Outreach?

SEO 62

SEO Google Pitching Digital PR 62

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? The best is LinkedIn.

How To 115

How To Pitching Tourism Google 115

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 179

Survey Software B2B Pitching 179

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” I’ve used it, and she’s right. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Ishmael's Corner

OCTOBER 29, 2014

You can’t pitch Facebook — put the “Dear Facebook, a new startup is going to disrupt …” letter away — but PR needs to put its technical chops to work in understanding what it takes for a client to gain more than its fair share of that 20 percent traffic. Instead, the value lies in the individual story.

Facebook 148

Facebook Media Storytelling Retail 148

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency.

Trends 128

Trends Pitching Twitter Nonprofit 128

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. What advice do you have for PR people that want to pitch you?

Meeting 97

Meeting Media Training Automotive 97

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Sword and the Script

MARCH 30, 2021

28% of reporters said they’d like to spend more time on LinkedIn. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. A copy is freely available for download with registration here: The State of Journalism 2021.

Social Media 112

Social Media Report Survey Media 112

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. How can you stand out? Want inspiration? PricewaterhouseCoopers. Conclusion.

How To 120

How To Media Employee Policies 120

Bianchi Biz Blog

JULY 15, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. You can follow David on Twitter and LinkedIn. Almost 20 years.

Meeting 97

Meeting Media Interviews Pitching 97

Rock the Status Quo

SEPTEMBER 16, 2015

Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Come over to LinkedIn and share the details!! Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What advice do you have for PR people that want to pitch you? You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! Any pet peeves with PR people? I have glass in my head.

Meeting 103

Meeting Media Journalism Interviews 103

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. However, I am much more active on my LinkedIn.

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

SEPTEMBER 28, 2022

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. will click it.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? You brought it up, and we’re actually doing more posts on this coming up on my LinkedIn, which will be in my history. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 136

Media Relations Publicity Media Blogging 136

Buzzstream

APRIL 18, 2025

Verification will rely on tools like AI text detection, image analysis, LinkedIn checks, and community reporting. With that pitch, inevitably, someone gets a look in their eye, and they feel the nostalgic experience coming back to them. We’ve had to face AI-generated pitches, we’ve had to face all the different things.

Report 62

Report Tools Community LinkedIn 62

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 1% said SnapChat.

Survey 88

Survey Media Relations Report Media 88

Buzzstream

NOVEMBER 21, 2024

Matt is a digital PR expert you may have seen on LinkedIn or X. MuckRack – Daily Media Industry Overview MuckRack’s daily email offers quick insights into journalism and highlights trends and top journalists in an easy-to-digest format. MuckRack’s newsletter captures the journalism industry zeitgeist. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Bianchi Biz Blog

OCTOBER 5, 2020

How long have you been in journalism and how did you get started? I caught the journalism bug during my first internship at the Westword, an alternative news weekly in Denver, when I was about 20 years old and I never looked back. What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Branding Brand 100