Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Branding Brand 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

HMA Public Relations

DECEMBER 5, 2024

This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!

Local 98

Local Newspapers Journalism 98

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128

Local Newspapers Interviews Employee 128

Muck Rack

JULY 21, 2020

The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News’

Local 80

Local Journalism 80

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Agility PR Solutions

JULY 25, 2018

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The post When they hear “news,” most people think “fake”—except for local news appeared first on Agility PR Solutions.

Local 94

Local Survey Journalism Google 94

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

The Resolution Blog

JULY 8, 2022

Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.

Newspapers 156

Newspapers Journalism Local Interviews 156

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section.

Publicity 150

Publicity Newspapers Media Journalism 150

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104

Print Strategy How To Newspapers 104

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Agility PR Solutions

AUGUST 2, 2021

One of my favorite aphorisms about journalism is that it’s the first rough draft of history. Sometimes, though, it proves to be the only history, especially for local news of lesser import. True enough.

Journalism 148

Journalism Local Trends Publicity 148

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

HMA Public Relations

AUGUST 5, 2020

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Follow the link to read more about how our newsrooms have been impacted over time.

Local 58

Local Journalism Publicity Media Relations 58

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

Agility PR Solutions

SEPTEMBER 19, 2018

The post Facing extinction, the power of influence offers local media a lifeline appeared first on Agility PR Solutions.

Local 60

Local Media Journalism Survey 60

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 69

Journalism Branding Brand Advertising 69

Buchanan PR

FEBRUARY 24, 2025

For over a century, it has provided a vital platform for Black voices, covering civil rights struggles, local and national politics, education, and cultural achievements.

Newspapers 71

Newspapers Media Fashion Education 71

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog. In her free time Shayla enjoys listening to true-crime podcasts and keeping up with current events.

Infographics 177

Infographics International Internal Journalism 177

Rock the Status Quo

OCTOBER 2, 2014

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success.

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

Business Wire

MARCH 31, 2017

If you’re pitching local, it helps to have a local area code. Since local stations generally air four to five hours of news in the morning, “You get more bang for your buck since your story is likely to be repeated four or five times,” she said. Keep it straightforward and full of useful information. Yours better stand out.

Local 150

Local Media Pitching Report 150

PRSay

NOVEMBER 18, 2021

Local media investment. Promote substantial, long-term investment in local journalism that informs and empowers citizens, especially in underserved and marginalized communities. Accountability norms. Election information security.

Social Media 190

Social Media Report Media Government 190

PRSay

SEPTEMBER 9, 2021

Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media. I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. Number of years as a PRSA member: 22. How did you come to join PRSA?

Meeting 140

Meeting Banking Local Leadership 140

Buzzstream

JANUARY 21, 2025

Advance (Cond Nast, Advance Local) 79 silive.com Advance (Cond Nast, Advance Local) 80 syracuse.com Advance (Cond Nast, Advance Local) 80 glamourmagazine.co.uk AxelSpringer 20 blau-magazin.de AxelSpringer 24 shopalike.fi AxelSpringer 25 shopalike.se AxelSpringer 25 saongroup.com AxelSpringer 26 shopalike.dk AxelSpringer 38 hy.co

Data 71

Data Local Groups Corporate 71

PRSay

JANUARY 11, 2021

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. He has a Bachelor of Arts in journalism from the Ohio State University. I’ve always been adjacent to this [PR] world.

Energy 183

Energy Journalism Leadership Meeting 183

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

HMA Public Relations

NOVEMBER 25, 2024

Lauren shares her journey into journalism, her love for uncovering unique local stories, the pitches she is looking for and much more in this post. Meet Lauren Wong, the digital editor for CITYSunTimes, in this week’s #MediaMonday!

Journalism 98

Journalism Local Pitching Meeting 98

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Numerous journalists said they reject pitches they deem irrelevant, off-topic, not localized or poorly written. Illustration credit: 32 pixels ].

Report 138

Report Survey Pitching Journalism 138

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115