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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 176
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3 Factors That Shape Your Brand Journalism Strategy

Cision

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Is your brand local to one DMA?

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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. In my experience, corporate environments tend to be a little faster-paced than in the nonprofit or association world.

Energy 183
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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He is a credit to the profession and to this organization in every respect, and he is a worthy recipient of this honor.” Epley founded Epley Associates, Inc.,

Ethics 167
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services.

Brand 189
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On becoming a PRIA Fellow

Prakkypedia

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. Thanks to all my previous employers, colleagues and clients for being part of my career so far.

Radio 24