Journalism Local Pitching 
PR for Anyone
NOVEMBER 3, 2021
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Every locality has its own story.
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.
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PRSay
FEBRUARY 28, 2023
Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.” Understand newsworthiness.
Cision
AUGUST 12, 2016
To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.
Cision
OCTOBER 6, 2016
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.
Bianchi Biz Blog
NOVEMBER 20, 2023
I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?
Rock the Status Quo
OCTOBER 2, 2014
It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.
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