Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Assess your audience.

Media 310

Media Retail B2B Journalism 310

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 138

Report Survey Pitching Journalism 138

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104

Print Strategy How To Newspapers 104

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128

Local Newspapers Interviews Employee 128

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. According to a report from Triggertrap , journalists are the largest group of verified Twitter users. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. How long have you been in journalism and how did you get started? I also write for other publications and business clients as time allows. Words are my life.

Journalism 115

Journalism Automotive Interviews Writing 115

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section.

Publicity 148

Publicity Newspapers Media Journalism 148

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 95

Transportation Meeting Report Automotive 95

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. The use of online and social media substantially increased in most countries. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.

Communications 190

Communications Journalism Advertising Advertising 190

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

Business Wire

MARCH 31, 2017

If you’re pitching local, it helps to have a local area code. If you’re sending a reporter an email, give them a subject line that lets the reporter know you’re a human being and load the first sentence or two with as much pertinent information as possible. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. The rest are questionable.”.

Survey 163

Survey Media Report Journalism 163

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Rock the Status Quo

OCTOBER 2, 2014

It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours. If you think of the end results, it’s worth the hours invested. It gives you the power to pitch exactly what journalists want at exactly the right time.

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

HMA Public Relations

FEBRUARY 6, 2023

Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post. Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel.

Journalism 105

Journalism Local Report Media 105

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Drawbacks: Some users have reported concerns about auto-renewal policies; reviewing terms carefully is advisable.

Analytics 104

Analytics SEO Engineering Financial 104

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This means good stories that would have made news a few years ago will go unnoticed today.

Journalism 69

Journalism Branding Brand Advertising 69

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. As a business reporter, I find great enjoyment in learning new things. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Report Media Newspapers 73

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. Out of journalism school, I worked at the Galveston County Daily News , near Houston. I’ve been a reporter off and on for about 14 years.

Automotive 75

Automotive Meeting Report Real Estate 75

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. How long have you been in journalism and how did you get started?

Journalism 78

Journalism Meeting Newspapers Media 78

NewsWhip

FEBRUARY 1, 2023

Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Typical top publishers took a backseat when it came to reporting on the 2022 spots. Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction.

Television 147

Television Advertising Advertising Journalism 147

Sword and the Script

SEPTEMBER 22, 2020

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Giving a reporter access to early information with an embargo builds trust.” Reporters and journalists get a vote on whether or not embargoes are useful. An air of exclusivity. “It

Media Relations 169

Media Relations Survey Media Report 169

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

Buzzstream

JANUARY 21, 2025

Advance (Cond Nast, Advance Local) 79 silive.com Advance (Cond Nast, Advance Local) 80 syracuse.com Advance (Cond Nast, Advance Local) 80 glamourmagazine.co.uk Gannett 52 reporter-times.com Gannett 52 thescottishfarmer.co.uk AxelSpringer 20 blau-magazin.de AxelSpringer 24 shopalike.fi AxelSpringer 25 shopalike.se

Data 71

Data Local Groups Corporate 71

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! After considering law, I was drawn into communications because of the various areas it touches.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120